Reid Grandle

Senior Vice President, Strategy & Planning

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Reid is the Senior Vice President of Strategy & Planning, overseeing the Corporate Strategy and Financial Planning & Analysis (FP&A) departments. He is responsible for driving the development and alignment of Southwest’s long-term strategy, developing short- and long-term business and financial plans, ensuring the Company remains on track to deliver financial results and key initiatives, evaluating future trends and opportunities, and providing internal consulting services for Southwest Leadership. Reid leads the development and management of our short-term financial forecast, quarterly budgets, annual operating plan, and longer-term financial plans and scenarios. Prior to his current role, Reid was Vice President Corporate Strategy & Innovation and also served as a Senior Director in FP&A, supporting the Commercial organization. Before joining Southwest, he was a Principal in Oliver Wyman’s aviation practice, where he advised companies on strategic, commercial, and operational issues.

Reid holds a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania, where he earned concentrations in Finance, Management, and Entrepreneurship – as well as a minor in Psychology. He is married to his high school sweetheart, Mary Virginia, and together they are the proud parents of Olivia, Mary Brooke, and Millie. In his spare time, Reid loves spending time with his family, being an active member of his church, mountaineering, running, reading, playing guitar, and supporting the Arkansas Razorback football team.