Jennifer Bridie

Vice President Marketing Communications & Strategy

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Jennifer Bridie is known for creating and leading dynamic Teams that drive Company growth and performance, and foster loyalty and engagement for one of the most beloved brands in the world. Jen is the Vice President Marketing Communications & Strategy for Dallas-based Southwest Airlines, the nation's largest airline in terms of domestic Customer boardings. In her role, she provides leadership for Marketing Strategy, Marketing Communications, and Brand & Content. Jennifer has been instrumental in launching innovative campaigns such as “Transfarency” and bringing back iconic “Wanna Get Away”. Prior to joining Southwest Airlines in 2013, she worked within the advertising industry, giving her a keen understanding of both the science and art that informs her perspective today.

Jennifer has a passion for giving back to her local community and does so through her volunteer work through the National Charity League (NCL) since 2019. She has dedicated numerous hours volunteering for nonprofits such as Special Olympics of Texas, Feed My Starving Children, and many other local organizations. Jennifer has also served on the board of her local chapter of NCL and provides her service on the advisory board for Oak Hill Academy in Dallas (current member).

Within the walls of Southwest, Jennifer has been honored for her contribution within leadership and business prowess. Some of her recognitions include: 2019 Managers in Training II graduate; 2019 President's Award recipient and a Southwest representative and graduate for 2023 Texas Women's Leadership Institute.

Jennifer graduated from Texas A&M University with a bachelor's degree in journalism. She is married to Mike, and together are proud parents to Hannah and Jocelyn. Outside of the office, you can find Jennifer in one of two places: relaxing on the beach or watching her daughters play volleyball at venues around the country.