Southwest Airlines Celebrates Mile High Heart With Special Concert Thanking Its Loyal Colorado Customers And Community Partners

Media Release

Just in time for the holiday season, Southwest provides 15 million Rapid Rewards bonus points through Mile High Heart Beats; and supports three Colorado-focused nonprofits with a $20,000 donation to each organization

DALLASSouthwest Airlines Co. (NYSE: LUV) is spreading its love across Colorado by thanking its Customers and three local organizations focused on making the state a great place to live, work, and play. During the past two weeks, Southwest® awarded 15 million Rapid Rewards® bonus points as part of its Mile High Heart Beats sweepstakes. Grand prize winners and their guests received an invitation to a special concert featuring The Reminders and Quinn XCII at Summit in Downtown Denver.

The carrier also made a surprise announcement to support Make-A-Wish® Foundation of Colorado, Junior Achievement Rocky Mountain, and Special Olympics Colorado. Each organization will receive a $20,000 donation to continue focusing on making Colorado a great place to call home.

"A lot has changed in the last few years, but one thing that hasn't is Southwest's commitment to our Customers and the communities we serve," said Bill Tierney, Southwest Airlines Vice President of Marketing & Digital Experience. "Our People go above and beyond to show their Mile High Heart and connect our Customers to things important in their lives."

For photos from the performances and surprise donations, please visit the Southwest Airlines Newsroom at

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Having celebrated its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline1. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its more than 64,0002 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million Customers carried a year. That formula for success brought industry-leading prosperity and 47 consecutive years3 of profitability for Southwest Shareholders (NYSE: LUV). Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest is also continuing to develop tangible steps toward achieving carbon neutrality by 2050, including offering Customers an opportunity to help the airline offset its carbon emissions. To be part of the solution, visit

1) U.S. Dept. of Transportation most recent reporting of domestic originating passengers boarded  
2) Fulltime-equivalent active Employees   
3) 1973-2019 annual profitability  

Media Contacts:
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Media Relations Team: 214-792-4847, option 1

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