Retro on the Runway: Southwest The Store Teams Up with HOCH.CO with Limited-Edition Merch


We're kicking off the week with a new merch drop from Southwest and a pretty cool backstory:

During our 50th Anniversary celebration in 2021, Southwest® was tagged in this Instagram post by Andrew Hochradel. He had seen a photo of our original boarding passes and was inspired to create his own Southwest concept merchandise. Andrew, a long-time Southwest Customer, lives in California and travels regularly for work—began designing and posting a piece of concept merchandise to his Instagram every time he flew with Southwest.

After a couple of months of posting, we reached out about a collaboration to bring his ideas to life through Southwest® The Store. And now, here we are, launching a new line of items, HOCH.CO, based on his designs. At Southwest we believe in connecting people to what's important in their lives. Andrew is really excited to share this project with the world and we're excited to be part of this adventure.

The limited-edition items will be available at Southwest The Store starting July 11, and will be available while supplies last.

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