A Letter from Bob Jordan, Chief Executive Officer


I hope 2022 ushers in a new year of promise and brings even more opportunities to gather with those you cherish most. All of us at Southwest Airlines thrive on making those moments happen—whether it’s reconnecting families, getting you to a much-needed vacation, or taking you to that important business meeting. We appreciate the time you share with us, and we are committed to showing you our Hospitality every step of the way. 

For me, this is a season of gratitude and anticipation. After more than 30 years at Southwest, I have the privilege of stepping into the role of CEO on February 1. When I started at Southwest in 1988 as a programmer, I never dreamed this could be possible, but at Southwest Airlines, all things are possible. It’s an honor to serve you and our People; I’m humbled by the opportunity, ready for the job, and excited about what’s ahead for our great Company.

So much has changed during my more than three decades with Southwest – from plastic boarding passes to paper tickets to putting flight information in the palm of your hands. Across every chapter, our longstanding commitment to making your travel experience easier is steadfast. As technology continues to evolve, we’re dedicated to modernizing your Customer Experience without losing sight of what’s served us so well for the past 50 years: offering a low-cost, high-quality travel experience, when and where you want to fly; ensuring operational reliability; and delivering unique, unrivaled Hospitality.

And you’ll see our Heart everywhere you look, not just at 35,000 feet. We are dedicated to “doing well by doing good” through our commitment to building a diverse and inclusive workforce that reflects the Customers we serve, and by developing tangible steps toward an environmental sustainability goal that achieves carbon neutrality by 2050. We champion causes that matter most, because we’re more than an airline; we’re your neighbors, and some of our most important work is done on the ground.

We celebrated the 50th Anniversary of our first flight last June, a bright moment in the midst of this pandemic for all of us to reflect on decades of delivering friendly, reliable, and affordable air travel to hundreds of millions of people. And as we enter a new year, each one of us is dedicated to taking care of you, helping you get to those you love most, and demonstrating courage, resilience, and above all, our Heart.

On behalf of our Southwest Family, thanks for entrusting and choosing us for your travel needs—in the past, in the present, and in the promising future ahead of us all. Hope to see you onboard very soon.

Warm wishes,

Bob Jordan 
Chief Executive Officer


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