Ryan C. Green
Executive Vice President & Chief Commercial Officer
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Ryan Green serves as Executive Vice President & Chief Commercial Officer for Southwest Airlines, the nation's largest airline in terms of passengers carried. He provides executive leadership to the Company's Commercial Departments, including Commercial Planning, Customer Experience & Engagement, Digital Innovation, Marketing, Revenue Management & Pricing, Customer Support & Services, Customer Engagement, Innovation & Continuous Improvement, and Travel Products for the Company's sales organization supporting managed travel, Southwest Business.
In more than 20 years at Southwest, Ryan has served in a number of capacities, most recently as Chief Marketing Officer. He is a passionate advocate for the Southwest Airlines brand and is responsible for bringing many revenue-generating initiatives and product enhancements to the market. He led the revamp of the airline's award-winning Rapid Rewards program, and introduced industry-leading Customer flexibility benefits, including an industry-first pairing that gives Customers Southwest Flight Credits and Rapid Rewards Points that never expire, as well as a more flexible fare with Wanna Get Away Plus. His Teams have paved the way for future onboard product enhancements, including onboard power for Customers’ devices, and he oversaw the redesign of the inflight entertainment and connectivity experience.
As Chief Marketing Officer, he helped guide the digital transformation of the Marketing Department's go-to-market capabilities, and significantly advanced the shopping, booking and day-of-travel digital experience for Southwest's Customers.
Ryan received a bachelor's degree in marketing from Texas A&M and serves on the University's Mays School of Business Dean's Advisory Board. He also is a member of the CMO Advisory Board of Ridge Ventures, an early-stage venture capital firm in Silicon Valley.
Ryan and his wife, Mary, reside in Dallas, Texas, and they have three boys. They enjoy traveling together and are active in charitable organizations in the Dallas area.