November 21, 1971

Introduces $10 "night fare" between HOU-DAL.

July 09, 1972

Southwest introduces "Executive Class Service" fares with a fare increase and complimentary cocktails.

October 30, 1972

Saturday service resumes. Lamar Muse introduces the two-tier fare structure, one of the most important innovations in airline marketing history. "Pleasure Class" fares introduce night half-fare flights, $13 one-way, $25 roundtrip after 6:59 p.m. and all day Saturday and Sunday systemwide.

January 22, 1973

Southwest offers "half-fare" sale to SAT on all flights, $13 one-way, $25 roundtrip.

February 01, 1973

Braniff begins the $13 Fare War offering a $13 fare from DAL to HOU—Southwest's only profitable route. Southwest responds by offering Customers the choice of a $13 fare or a free bottle of premium liquor with every full fare ticket ($26). (Southwest becomes the largest distributor in Texas of Chivas, Crown Royal, and Smirnoff for the following two months.) The battle turns out to be the famous $13 Fare War—one of the most widely reported and publicly watched conflicts of aviation history.

May 01, 1973

$13 fare becomes permanent fare between DAL-SAT.

December 01, 1973

Fares increase to $28 Executive Class, $15 Pleasure Class.

October 01, 1974

Lowers fares to $25 Executive Class, one-way, and $15 Pleasure Class, one-way.

September 23, 1985

Southwest begins Senior Citizen Fares, offering those 65 years of age or older systemwide fares of $25 each way between 9:00 a.m. and 3:00 p.m., Monday through Friday.

January 13, 1986

Introduced "Incredible Pair Fare," good between January 13 and March 6, offering $10 and $25 (one way) companion fares when one executive class ticket is purchased. Offer applies to flights departing between 9:00 a.m. through 3:00 p.m., Monday-Thursday. Southwest exercises an option with Boeing to purchase three additional -300s for delivery in June 1987.

January 17, 1986

The "Fly Now, Pay Less" ticket offer is introduced. Southwest lowers all long distance fares across its 25 city system to a ceiling of $98 each way (completely unrestricted). The offer is good between January 20 and February 13, 1986.

January 20, 1986

Announces unrestricted $25 fare between PHX and LAX or ONT. Good between January 20 and February 13, 1986.

February 24, 1986

Southwest renews its $25 Senior Citizens program through May 22, 1986. Senior Citizens can fly for $25 one way or $50 roundtrip.

March 18, 1986

Inaugurates service to BNA (with eight daily flights) with an introductory fare of $25 to HOU and MDW through March 26.

April 10, 1986

Introduces new "Fun Fares" between MCI and MDW, OKC, and TUL for $29 (one way) and to ABQ for $49 (one way).

April 14, 1986

Announces $25 Senior Citizens fare valid on Saturdays.

May 07, 1986

Introduces "Fun Fares" in BNA, beginning May 11. Fares start at only $29 each way between BNA and HOU; $59 between BNA and AUS, CRP, MSY, HRL, MCI, OKC, and TUL.

May 29, 1986

Southwest goes systemwide with Fun Fares with fares as low as $19 each way (based on roundtrip).

August 11, 1986

Introduces Fall Fun Fares in LAX beginning September 3. Fares start at only $19 each way between LAX and PHX; $39 LAX-ABQ and LAX-LAS; $49 LAX and AMA, AUS, LBB, and MAF; $79 BNA, MCI, MDW, OKC, STL, and TUL.

August 15, 1986

Introduces systemwide Fall Fun Fares beginning on September 3, the lowest Fun Fare being $19 and the highest being $79.00.

October 15, 1986

Offers people, ages 18 through 21, an opportunity to fly standby between CRP and HOU for just $15 each way with tickets available only through MoneyMaker automatic teller machines at one of the participating Corpus Christi 7-Eleven stores using any debit card or major credit card -- including Master Card, Visa or American Express. A "suitcase party" was held to kick off this promotion.

February 25, 1987

Southwest, in conjunction with TransFirst Corporation (operator of the MoneyMaker ATM Network) will expand its Youth Standby program to HOU, DAL, and SAT, in addition to CRP beginning February 25. Through May 31, young adults ages 18 through 21, can fly between HOU, DAL, and SAT, or between HOU and CRP for only $15 one-way space available. Tickets can be purchased with any debit or credit card through the MoneyMaker automatic teller machines at participating 7-Eleven stores.

April 21, 1987

Southwest dramatically reduced the price of its Fun Fares by as much as 25%. The prices will now range from $19 to $85, requiring a 14-day advance reservation and purchase. Southwest is introducing a new one-day advance reservation fare to "out-compete" MaxSavers. The new "Fun Fares Too" will be the lowest priced, one-day advance reservation fare in the U.S. The fares have some restrictions and start as low as $25.

March 17, 1988

Lowers senior citizen fares to as low as $15, beginning March 19. These fares are a continuation of the relationship Southwest has developed with the seniors community over the past several years by offering them excellent fares, with few restrictions.

January 04, 1990

Southwest announces fare reductions in select markets. A $79 limit is put on Senior Fares for all published routes, with fares starting as low as $19. Seniors can travel for these prices Monday through Thursday from 9:00 a.m. to 3:00 p.m. and all day Saturday.

January 31, 1990

Announces the Valentine Partner Pass Program which gives its Company Club Customers who fly between February 1 and March 15, 1990, one free companion ticket for each roundtrip flown having a cost of $78 or more (minimum $39 fare each way). The companion ticket can be used by the companion of choice to accompany the Company Club member when the member flies at full fare from April 16 through May 23, 1990, or September 5 through October 31, 1990. In response to unprecedented demand for its Detroit City Airport buy one get one free promotion, Southwest asks its Customers who have been unable to use the free tickets earned last fall to exchange those free tickets, originally set to expire on March 9, for new tickets which will be good for unrestricted travel to any Southwest destination within one year.

March 29, 1990

Announces service from BUR to LAS with six daily roundtrip flights effective with April 16 schedule. Fares will be no higher than $49 and Fun Fares for as low as $24. Southwest will inaugurate its service from BUR to OAK and LAS with a "cash back" offer. Customers flying from BUR to OAK may purchase a one-way ticket for $186--the same unrestricted "walk-up" coach fare charged by the other airlines in the market--and turn that ticket in for $127 in cash at the gate. This is the difference between Southwest's $59 "Anytime Fare" and the other carriers' $186 regular coach fares. For Customers flying from LAS to BUR, they can purchase a one-way ticket for $131, the same unrestricted "walk-up" coach fare charged by the other airlines in the market--and turn that ticket in for $82 in cash at the gate. The $82 is the difference between other airlines' $131 regular coach fare and Southwest's unrestricted and unlimited $49 "Anytime Fare" to BUR.

July 30, 1990

Fun Fares from PHX to HOU, MSY, SAT, and AUS go on sale for as little as $55 one way.

July 31, 1990

Slashes already low systemwide Fun Fares by about 20 % for travel during the Labor Day holiday period. Fares are as low as $20 one way.

September 04, 1990

Kicks off 20th anniversary celebration with a $20 Take Along Fare being offered in conjunction with American Express Travel Related Services. For just $20 one way, a regular fare Customer can "take along" a companion to any Southwest destination, no matter how far away, when both tickets are purchased with the American Express Card.

November 01, 1990

Offers special Senior Fares starting as low as $20 in conjunction with 20th anniversary.

December 03, 1990

Fun Fares on sale in PHX. Fun Fares will be discounted up to 40 %, with 21-day advance purchase Fun Fares starting as low as $20 one way.

December 26, 1990

Announces $20 unrestricted airfares between LAS-RNO, PHX-SAN, and between PHX and LAX, SAN, LAS, ELP, ABQ, ONT, and OAK. Fares can be purchased through January 20, 1991, for travel between January 3 and April 5, 1991.

January 14, 1991

Southwest and Chili's announce a joint program today called "Chili's Meal Deal" which offers Partner Passes on Southwest. From January 15 through February 28, Customers who buy any meal from Chili's will receive a Partner Pass valid for travel through April 30, 1991, on Southwest. The Partner Pass allows one person to fly free when traveling with a full unrestricted fare Customer.

February 06, 1991

Announces $20 unrestricted airfares between PHX and ABQ, ELP, LAS, LAX, OAK, ONT, and SAN; and between LAS and RNO, SAN, or PHX. Tickets can be purchased between February 7 and February 13, 1991, for travel between February 7 and May 23, 1991.

February 20, 1991

Announces $20, $40, and $50 unrestricted airfares between select markets in honor of the Company's 20th anniversary. City pairs and fares are: STL to LIT or IND, $20; Detroit to IND, $20; STL to Detroit, OKC, TUL, or HOU, $40; PHX to SAT or AUS, $50.

March 15, 1991

Announces three-day advance purchase Fun Fares on sale for as low as $25 each way. Examples of $25 one-way fares include travel DAL-HOU or STL-MDW.

March 18, 1991

Announces additional daily roundtrip between RNO and OAK and additional one-stop flight between RNO and SAN beginning Apr. 22, 1991. Introduces $59 unrestricted, one-way fare for all intrastate California flights, beginning March 19, 1991. An advertising campaign titled "The California State Fare" is being launched to promote the simple fare structure. Announces service between Oakland and Los Angeles International Airport effective April 15, 1991, with ten roundtrips daily. Announces three additional daily roundtrips between OAK and SAN, one daily roundtrip between OAK and RNO, and one additional one-stop roundtrip between SAN and RNO effective April 22.

April 16, 1991

LAX and OAK Customers can fly free this spring on Southwest's "Fly One Way, Get One Way Free" special. Customers who fly between LAX and OAK will receive a free one-way ticket as they board the plane.

May 06, 1991

Southwest announces a "Kids Fly Free" promotion. Anyone 17 years old and under can fly free when accompanied by an adult paying the regular low, unrestricted fare (one child per adult).

May 20, 1991

Announces extension of "Kids Fly Free" promotion until Aug. 12, 1991.

June 08, 1991

Announces reduction of Fun Fares between RNO and other cities the airline serves.

June 18, 1991

20th Anniversary. Southwest hosts simultaneous birthday parties in each of our 32 cities in celebration of our 20th anniversary. In a ceremony at our Headquarters, Herb seals a time capsule containing our memories of the past 20 years and our hopes and dreams for the next 20 years. In each of the cities we serve, the airline will be presented a proclamation declaring June 18th "Southwest Airlines Day." Each ceremony is attended by a Southwest Executive, city government officials, Southwest Employees, and special guests. Southwest, in an offer with American Express, announces it will reintroduce a $20 "Take Along Fare" in celebration of its 20th Anniversary.

June 26, 1991

Announces extension of "Kids Fly Free" promotion until Sept. 4, 1991.

July 26, 1991

"Friends Fly Free" is introduced. Every full-fare Customer, age 18 or older, can take along a friend of any age absolutely free.

October 24, 1991

Announces extension its popular "Friends Fly Free" promotion until Feb. 29, 1992.

November 28, 1991

Announces extension of purchase and reservations dates on "Friends Fly Free" promotion until Feb. 29, 1992.

December 23, 1991

Announces extension of purchase and reservations date on "Friends Fly Free" promotion until May 21, 1992.

March 04, 1992

"Kids Fly Free" program returns just in time for summer vacations. Anyone 17 years of age or under can fly free anywhere Southwest flies when accompanied by an adult, 18 years or older, who is paying the regular, low, unrestricted fare (one child per adult) until September 8, 1992. Announces nonstop service BUR-PHX and OAK-LAS effective June 4, 1992. Announces nonstop service IND-MSY effective June 4, 1992. Southwest will continue to offer connecting service between the two cities.

April 23, 1992

Announces "Friends Fly Free" promotion will be available during the summer months.

May 28, 1992

Announces a half-price sale on advance FUN FARES beginning May 29 for purchase through June 5, 1992. Travel must be completed no later than September 13, 1992. The half-price sale applies to most of the 3-day and 21-day advance purchase FUN FARES.

October 01, 1992

Southwest and Claircom Communications announce the signing of an exclusive, long-term contract to provide the entire fleet with Claircom's AirOne telephone system. Installation will begin in February of 1993. We bring back special leisure fares for military personnel and their dependents, which were first introduced last year. In response to Northwest Airlines' false claim to be the first-ever Triple Crown Winner, Southwest launches our "Liar, liar. Pants on fire." ad.

August 17, 1993

Announces new fares of $19 one-way between BWI-CLE and $39 one-way between BWI-MDW available for off-peak travel or through one-day advance purchase. Still offering unrestricted one-way fares between BWI-CLE of $49 and $89 between BWI-MDW.

August 25, 1993

Announces new fares of $19 one-way between CMH-MDW available seven days a week with a one-day advance purchase. The $19 fare is nonrefundable, but it is changeable at no cost. The unrestricted one-way fare between CMH-MDW is $59.

February 11, 1994

Southwest offers new fares with extra savings. The fares must be purchased at least one day in advance of travel, and March 1, 1994 is the last day to purchase. Travel must be completed no later that May 24, 1994.

September 05, 1994

To celebrate its broadcast sponsorship of Monday Night Football on ABC, Southwest offers a $25 one-way fare every Monday night for nonstop flights only beginning September 12. The fare is good for any nonstop flight beginning at 7:00 p.m. on Mondays and applies to every seat.

September 12, 1994

Celebrating our broadcast sponsorship of Monday Night Football on ABC, Southwest offers a $25 one-way fare every Monday night on nonstop flights.

September 28, 1994

Offers one-day advance purchase fares with at least 50 % savings off already low every-day fares to most markets in every city Southwest serves. Brought back 21-day advance purchase FUN FARES.

October 24, 1994

Announces fares as low as $39 one-way for travel within California beginning October 22. The $39 fare is for travel between any two cities in California with a 21-day advance purchase ticket.

October 26, 1994

Announces fare sale for travel from SDF, SLC, STL, and CLE, offering one-day advance purchase fares of at least 50% off everyday fares. Can be purchased through Nov. 15.

November 08, 1994

Announces a $99 and $89 one-way fare sale for travel from SAT to 14 markets in the western half of the United States, an $89 one-way fare sale for travel to PHX, a $99 one-way fare sale for travel from HOU to 15 selected markets, a $99 or less one-way fare sale for travel from AUS to 14 selected markets, a $99 and $89 one-way fare sale for travel from STL to 15 markets in the West half of the United States, an $89 one-way fare sale for travel to SLC, and a $99 one-way fare sale for travel from MSY to 13 selected markets. Announces the recent fare sale from specific markets will be extended through Nov. 22, offering one-day advance purchase fares for at least 50 % off everyday fares. The originating cities affected are: BWI, CLE, SDF, and SLC.

December 07, 1994

Announces a fare sale for travel first quarter 1995 from SLC offering advance purchase fares at a discount off everyday fares. These one-way fares--ranging from $19 to $95--are available to all markets Southwest serves from SLC. Announces that the Company, including Morris Air, flew 1,749.7 million consolidated RPMs in November 1994, an 8.7% increase over the 1,609.7 million consolidated RPMs flown in November of last year.

December 28, 1994

Announces fare sale for purchase through Jan. 12, 1995 to all published destinations from nine of the cities it serves. The seven-day advance purchase fare sale is an extension of a current one to all markets Southwest serves from MDW, STL, BWI, CLE, and SLC. The same sale is being introduced for the first time in MCI, IND, SDF, and CMH.

January 30, 1995

To celebrate the Forty-Niners historic fifth trip to the winner's circle in Super Bowl XXIX, Southwest offers one-way $49 fares between OAK and any of its 12 nonstop destinations.

February 13, 1995

Announces results of "Most Huggable" survey. Southwest Employees and Herb -- both received a few less votes than Brad Pitt. Announces new 21-day advance purchase fares for travelers in Utah available on all nonstop flights from SLC.

March 03, 1995

Introduces a special fare which allows Customers flying from OAK to their favorite Southwest nonstop destination to "Fly Home Free."

May 05, 1995

Announces new "Family Fare" which allows one adult to purchase a full fare ticket and up to seven people traveling with that Customer pay half-price. Fare is good for travel to or from SLC on any scheduled Southwest flight.

June 02, 1995

Announces "Fan Fares," honoring Windy City sports fans, to and from MDW. The 14-day advance purchase fare is good through June 22 for travel through Oct. 27.

July 21, 1995

Announces a systemwide fare sale offering travelers 50 % off full fares. The fare promotion is good in virtually all Southwest cities, but is limited in some California and Pacific Northwest city pairs where Southwest is having a $49/$89 fare sale. Announces a fare sale for travelers within California and the Pacific Northwest. The new seven-day advance purchase fare marks some of the airline's most significant discounts available to Customers who are not able to plan as much as 21 days ahead of their travel date.

October 20, 1995

Introduces Gotta Go Fares. The 21-day advance purchase fares start as low as $19 for one-way travel on Tuesday, Wednesday, and Saturday.

November 06, 1995

Announces special leisure fares for military personnel and their dependents. The fares are one-way and fully refundable. No advance purchase is required and this special fare is available for travel Nov. 15, 1995 through Jan 10, 1996.

November 30, 1995

Extends Gotta Go Fares. The 21-day advance purchase sale which features fares starting at $19 has increased the selection of routes available at that rate.

December 13, 1995

Extends the date Customers must travel by to take advantage of the deeply discounted Gotta Go Fares. As of today, the purchase deadline for Gotta Go Fares is Dec. 31, 1995 with travel by June 4, 1996.

December 27, 1995

Extends the ticketing date for Customers to take advantage of the deeply discounted Gotta Go Fares. As of today, the ticketing deadline for Gotta Go Fares is Jan. 31, 1996 with travel by June 4, 1996.

January 16, 1996

Offering a special fare of $19 one-way for nonstop flights between TPA and FLL and $49 one-way for nonstop TPA-BWI flights for travel from January 22 through February 9, 1996. The fare requires that tickets be purchased within one day of making reservations and at least one day before departure.

February 01, 1996

Offering a one-way fare of $99 available for travel between ten selected Midwest cities to longer-haul destinations in the western half of the United States. Tickets must be purchased by Feb. 14, 1996 for travel through June 4, 1996. Tickets must be purchased at least seven days in advance before departure and within one day of making reservations.

February 22, 1996

Confirms commitment to providing jet service, low fares, and Positively Outrageous Service to the citizens of Oklahoma at a press conference today with Governor Keating at the state capitol. Continuing to promote spring skiing in the SLC area by offering tremendously low fares from twelve western US cities through March 14, 1996. People in RNO, LAS, BOI, PHX, SMF, GEG, OAK, LAX, SAN, SEA, PDX, and ABQ will be able to take advantage of some fares starting at $19 each way on select nonstop flights. Likewise, residents of SLC will be able to travel to the cities listed at the same fare.

March 01, 1996

Southwest and Alamo Rent A Car join together to offer a $19 one-way fare between MCO-FLL and TPA-FLL and a rental car for $19 a day. Southwest Airlines ranks first in Fortune's Corporate Reputation Survey by Fortune Magazine.

April 03, 1996

Adding nonstop service between TPA and CMH, SDF, and IND on June 18, 1996. The carrier will also add another roundtrip between TPA and FLL on that date and a roundtrip between HOU and LAS on June 6. Southwest is landing its all-jet service in MCO on April 7. Not only is Southwest bringing new service to Florida, it's also introducing MCO destination packages through the MCO-based company, Southwest Fun Pack Vacations.

July 12, 1996

Announces $25 one-way fares in all nonstop markets systemwide. The $25 fares are available on all Southwest nonstop flights through July 23, 1996 for travel between Aug. 19, 1996 and Oct. 31, 1996. All other published service on the airline is available for $50 each way.

August 19, 1996

Southwest brings back "Friends Fly Free" companion fare program for a limited time.

October 27, 1996

Inaugurates service into and out of PVD marking the official start of nonstop service from PVD with 14 nonstop flights to five cities: BWI, MDW, BNA, MCO, and TPA. Announces a special one-time extension of "Friends Fly Free" fare program. Announced on Aug. 19, 1996, the original offer was good on tickets purchased by Oct. 31, 1996 for travel through Jan. 6, 1997. "Friends" fares may now be purchased through Nov. 20, 1996, for travel through April 4, 1997.

November 08, 1996

Announces special leisure fares for active duty military personnel and their dependents.

December 05, 1996

Announces special "Winter Freedom Fares" on all published routes with fares in some markets as low as $29 and no higher than $129 each way (based on roundtrip travel).

December 12, 1996

Extends its Winter Freedom Sale with fares in some cities starting as low as $29 each way (based on roundtrip travel). Winter Freedom Fares may now be purchased through Dec. 19, 1996, with travel from Jan. 6, 1997, through March 6, 1997. The original offer, announced on Dec. 5, 1996, applied to tickets purchased by Dec. 12, 1996.

December 27, 1996

Announces "Flying Start" fares beginning at $29 each way (based on roundtrip travel).

January 30, 1997

Announces special offer for seniors 65 or older, with fares as low as $29 and no higher than $99 one-way.

February 25, 1997

Southwest brings back "Friends Fly Free" for travel within California. Tickets must be purchased by April 1, 1997 and travel is good through July 22, 1997.

March 07, 1997

Southwest brings back "Friends Fly Free" nationwide fare sale. Fares must be purchased by May 20 and travel is good through July 22. Southwest Airlines ranks first in American Customer Service Index (ACSI) in Fortune Magazine.

June 24, 1997

Introduces its first-ever Internet fare sale. The fare sale is available for travel to and from SLC exclusively.

July 17, 1997

Southwest brings back "Friends Fly Free" for a limited time. Fares are good for travel from July 20 through December 16.

August 12, 1997

Offers $99 one-way fares in celebration of new nonstop service ABQ-TPA and ABQ-MCO.

September 09, 1997

Offers Internet discounts on nonstop travel to/from STL.

October 14, 1997

Offers discounted military fares for scheduled service across its 51-city route system.

November 12, 1997

Offers 60% discounted "walk-up" fares for a limited time.

January 12, 1998

Announces "Kids Fly Free" vacation program with Disneyland. FORTUNE magazine names Southwest Airlines "The Best Company to Work For in America."

January 23, 1998

Announces special fares for travel from Texas and the Midwest for $99 or less. Tickets must be purchased between Jan. 25 and Feb. 10 for travel from Feb. 1 through Jun. 5. Fares are based on one-way travel and require a RT purchase.

January 29, 1998

Announces new pilot base at BWI expected to open Apr. 1, 1998. Announces $99 Coast-to-Coast fares. Fare is one-way and requires roundtrip purchase.

February 24, 1998

Introduces Special Weekly Internet Fares Available from all Southwest cities. Each week a different special will be available beginning on each Tuesday and must be purchased by that Friday.

April 02, 1998

Announces $99 Coast-to-Coast sale. Fares are available for purchase until Apr. 15 with travel good until Sept. 9, 1998

May 28, 1998

$99 or less sale for travel to or from PHX, STL, CLE, CMH, DTW, or MDW. Announces that Southwest will increase its daily schedule by 18 departures effective July 6,and by 18 more departures on Aug. 5 as a result of new 737-700 aircraft deliveries. The new flights are concentrated in key jump-off markets such as BNA, BWI, MCI, and HOU. On July 6, Southwest will add a nonstop BNA-SAN and a nonstop MCI-PVD. Additional daily nonstop service includes BNA-HOU, BNA-MCI, BNA-MSY, BWI-MCI, BWI-BNA, MCI-LAX, and MCI-OAK. Southwest Airlines receives the Best Practices in Corporate Communications Special Report on Customer Service award from Business Ethics.

June 18, 1998

27th Anniversary Offers $49 Fourth of July fares. A technologically advanced Dispatch Control Center at Headquarters is unveiled. The new area features Dispatch Release data, weather, and flight tracking information, as well as the new AVTEC touch-screen phone system.

October 15, 1998

Southwest announces special military fares for the holidays. The fares require reservations and are valid doe travel from Dec. 15, 1998 through Jan. 15, 1999. Southwest is bringing back its legendary "Friends Fly Free" promotion for a limited time. Tickets may be purchased through Dec. 9, 1998 for travel through April 2, 1999.

January 11, 1999

Southwest Airlines and Disneyland announce its "Kids Fly Free" vacation program.

January 01, 2009

Southwest rings in the New Year with a fare sale offering one-way fares between $49 and $99. The nonrefundable advance purchase fares were available for purchase through January 19 and were valid for travel between January 15 and April 30, 2009.

July 07, 2009

Southwest Airlines offers one of the biggest fare sales in the Company's history. Customers can purchase one-way tickets for $30, $60, or $90 based on length of travel. For travel up to 400 miles, fares are $30 one-way. For travel between 400 and 750 miles, fares are $60 one-way. For travel more than 750 miles, fares are $90 one-way. These fares are available through July 8, 2009, for travel beginning September 9, 2009, through November 18, 2009.

June 21, 2011

In honor of the Southwest Airlines' 40th Anniversary, Customers can purchase one-way tickets for $40, $80, or $120 to select destinations, based on length of travel.  For travel up to 450 miles, fares are $40 one-way. For travel between 451 and 1,250 miles, fares are $80 one-way.  For travel more than 1,251 miles, fares are $120 one-way.  These fares are available for purchase through 11:59 p.m. PDT June 23, 2011, for travel beginning Aug. 23, 2011, through Nov. 16, 2011.

August 03, 2012

To celebrate Southwest's Three Million Fan milestone on Facebook, the airline offers special discount offer and a signature "concept" plane dedicated to our fans! Southwest Airlines was the first airline to reach a million Facebook Fans back in 2010, and it is the first airline worldwide to amass three million Facebook Fans!

January 29, 2013

Southwest and AirTran Airways lower fares to sunny destinations nationwide. Florida, Phoenix, and Las Vegas received air fares starting as low as $69 one-way from select destinations nationwide for travel between February and May of 2013.

February 05, 2013

Southwest Airlines and AirTran Airways spread the LUV with a three-day LUV Sale with sweet one-way nonstop fares available for $49, $89, $119, or $149 to select destinations, based on length of travel.

March 05, 2013

Southwest and AirTran Airways spread low fares by offering nonstop flights starting as low as $59 one-way for one week.

April 30, 2013

Southwest Airlines and AirTran Airways lowers fares to select destinations nationwide, enabling weekday warriors to save on air travel! During the summer and fall of 2013, Customers can skip the conference call and meet in person instead with air fares starting as low as $59 one-way with a ten-day advance purchase for travel on Tuesdays and Wednesdays.

June 11, 2013

Southwest Airlines announces a three-day fall travel super sale with one-way nonstop tickets available starting at $49, $99, $129, or $149 to select destinations, based on length of travel. The airline also announces a limited-time sale on hotels in hot destinations, rental cars from Dollar Rent A Car, and even Southwest Vacations Packages.

June 18, 2013

Southwest and wholly-owned subsidiary AirTran Airways spread low fares by offering nonstop flights starting as low as $59 one-way to select cities.

June 20, 2013

Southwest Airlines and SeaWorld Parks & Entertainment celebrate 25 years of partnership with the unveiling of the airline's newest specialty aircraft, Penguin One—a Boeing 737-700 co-branded with images of one of SeaWorld's iconic animals. To celebrate this latest entry into the Southwest fleet with Customers nationwide, the companies launched a special three-day offer on vacation packages, including discounted park tickets and exclusive flight and hotel deals.

July 16, 2013

Southwest and wholly-owned subsidiary AirTran Airways are taking a stand against unused vacation days.  According to a survey by Harris Interactive Inc., Americans left an average of 9.2 vacation days unused in 2012. The carriers encourage Customers to Carpe Vacay with special low fares starting at $59 one-way.

August 20, 2013

Southwest and wholly-owned subsidiary AirTran Airways are challenging Americans to stop allowing their vacation days to go unused and to seize the moment to Carpe Vacay!  According to a survey by Harris Interactive Inc., Americans left an average of 9.2 vacation days unused in 2012. Today, the carriers are encouraging Customers to Carpe Vacay with HOT low fares starting at $69 one-way.

September 23, 2013

Southwest currently saves roughly 54 million gallons of fuel each year, thanks to those little Winglets you see at the end of the wing on the Boeing 737 aircraft, which also have the added bonus of reducing emissions.  The Winglets are featured in ads as one more way the carrier is working hard to keep fares low.  Southwest Airlines believes low fares should never mean low service. To celebrate, the carrier attributes nationwide low fares to the fuel savings incurred by those little Winglets.  Customers can take advantage of these fares as low as $69 one-way through Monday, September 30, 2013.

October 08, 2013

Southwest and wholly owned subsidiary AirTran Airways are launching a three-day sale offering extra low fares for winter travel.  Customers can take advantage of these low fares starting at $49, $99, $129, and $149 based on length of travel to select destinations Tuesday, October 8 through Thursday, October 10, 2013.

October 16, 2013

In honor of No-Shave November, Southwest releases a hair-themed promotion: "Southwest offers super shavings for November travel! You Mustache quick—these low fares are hair today, gone tomorrow!  Celebrate these great November shavings and enjoy fares for $100 or less on one-way travel to select destinations nationwide."

November 22, 2013

In preparation for Black Friday, Southwest launched the "Pre-Black FLYday 72-Hour Doorbuster Sale for those early shoppers!  And guess what?!  You don't have to wait in line for our hot deals—but you'd better act quickly!  These low fares are available for 72 hours only, so take advantage of these savings on one-way travel to select destinations nationwide before they melt away!"

December 02, 2013

Southwest entices holiday shoppers to stay in bed on Cyber Monday by offering fares $100 or less to select destinations nationwide. The carrier is excited to bring these low fares to those who prefer to find great deals in the comfort of their jammies.

March 24, 2014

Southwest Airlines announces that it is more than doubling its flights at Ronald Reagan Washington National Airport (DCA) with seven new nonstop routes and additional connecting itineraries beginning this summer. By the end of 2014, Southwest will offer 44 daily departures to 14 destinations from Reagan National Airport. The new service, made possible by a recent divestiture of take-off and landing slots, and begins with special introductory pricing as low as $84 for travel every day except Fridays and Sundays.