January 01, 1990

Scores third monthly Triple Crown.

January 04, 1990

Southwest announces fare reductions in select markets. A $79 limit is put on Senior Fares for all published routes, with fares starting as low as $19. Seniors can travel for these prices Monday through Thursday from 9:00 a.m. to 3:00 p.m. and all day Saturday.

January 09, 1990

For the fourth quarter 1989, Southwest flew 2,218.3 million RPMs, a 5.5% increase compared with the 2,102.0 million RPMs recorded for the same period of 1988. ASMs increased 10.6% to 3,780.1 million from the fourth quarter 1989 level of 3,418.3 million. The fourth quarter load factor was 58.7% compared to 61.5% for the same period last year. For the year ended December 31, 1989, Southwest flew 9,282.0 million RPMs, compared with the 7,676.3 million RPMs recorded for the same period in 1988, an increase of 20.9%. ASMs increased 11.2% to 14,796.7 million from the 1988 level of 13,309.0 million. The load factor was 62.7% compared to 57.7% for 1988.

January 16, 1990

The Culture Committee is formed, comprising appointed Employees representing all regions and Departments across the Southwest system.  With respect to the filing of a Scheduled at the SEC today by Hill Investments, Ltd., Herb states that in a telephone conversation initiated by Al Hill, Jr. last evening, Mr. Hill, speaking on behalf of Hill Investments, Ltd., informed Mr. Kelleher, and authorized Mr. Kelleher to state, that the acquisition of 5.3% of Southwest's stock by Hill Investments, Ltd., was solely an investment in Southwest in recognition of its past accomplishments and future prospects and that Hill Investments, LTD's investment was made without hostile intent.

January 17, 1990

Board of Directors declares a quarterly dividend of 3.5 cents per share on all shares currently issued and outstanding. This 54th consecutive quarterly dividend will be paid on March 27, 1990, to shareholders of record at the close of business on March 9, 1990.

January 30, 1990

Announces the successful completion of a defeased cross-border lease transaction for one Boeing -300 aircraft. Net proceeds to Southwest from this transaction, after taking into account the defeasance payments, amounted to approximately $1.6 million. The Company further indicated it hopes to complete similar transactions for up to three more aircraft, all 737-500s, within the next three months.

January 31, 1990

Announces the Valentine Partner Pass Program which gives its Company Club Customers who fly between February 1 and March 15, 1990, one free companion ticket for each roundtrip flown having a cost of $78 or more (minimum $39 fare each way). The companion ticket can be used by the companion of choice to accompany the Company Club member when the member flies at full fare from April 16 through May 23, 1990, or September 5 through October 31, 1990. In response to unprecedented demand for its Detroit City Airport buy one get one free promotion, Southwest asks its Customers who have been unable to use the free tickets earned last fall to exchange those free tickets, originally set to expire on March 9, for new tickets which will be good for unrestricted travel to any Southwest destination within one year.

January 31, 1990

In a press conference, Herb announces the following: In 1989, Southwest, for the second consecutive year, established new records in operating income, at $97,626,000 (+13.5%), and net income, at $71,558,000 (+23.5%). Earnings per share also increased to a record $2.37 (+28.8%). Southwest reached major carrier status in 1989. A major airline is defined by the DOT as an airline whose operating revenues exceed $1 billion in a 12 month period. Service between BUR and OAK with ten roundtrips will commence April 16. The non-restricted walkup fare will be $59 each way versus the current non-restricted fare of $164 each way charged by other carriers.

January 31, 1990

Net income for the fourth quarter ended December 31, 1989, was $8.1 million, down 49.5% from the fourth quarter 1988 earnings of $16.1 million, and represents earnings per share of $.27 compared to $.51 reported in the fourth quarter of 1988. The decrease in net income is principally attributable to a 37% increase in jet fuel cost per gallon in fourth quarter 1989 and the inclusion of $4.2 million of nonoperating gains in fourth quarter 1988.

January 31, 1990

Revenues for fourth quarter 1989 increased 13.2% to $255.6 million compared to $225.8 million for fourth quarter 1988. Operating expenses for fourth quarter 1989 increased 18.1% to $241.3 million, or $.0638 per available seat mile (ASM), compared to $204.4 million, or $.0598 per ASM for fourth quarter 1989. Net income for the year 1989 was a record $71.6 million ($2.37 per share) compared to $58.0 million ($1.84 per share) for 1988, an increase of 23.5%. Revenues increased 18.0% in 1989 to $1.015 billion from $860.4 million in 1988 due primarily to a 20.9% increase in RPMs in 1989. Operating expenses increased 18.5% in 1989 to $917.4 million from $774.5 million in 1988, representing an increase in operating expenses per ASM of 6.5% to $.0620 due primarily to increases in jet fuel and maintenance costs.

February 02, 1990

New uniforms are introduced. We borrow from rich maritime heritage and unfurl a nautical look to our new uniforms. From the International Flag Code we adopt three letter signals—SWA—as our "Signals of Success."

February 28, 1990

Southwest accepts delivery of the newest, most technologically advanced, and quietest aircraft in the world today—the Boeing 737-500.

March 05, 1990

The newest, most technologically advanced and quietest aircraft in the world, the Boeing 737-500, goes into service today in Southwest colors.

March 08, 1990

Announces that effective with April 16, 1990, schedule, Southwest will offer additional flights from several of its most popular destinations. Also on April 16, Southwest will inaugurate BUR-OAK service with ten daily roundtrip flights.

March 29, 1990

Announces service from BUR to LAS with six daily roundtrip flights effective with April 16 schedule. Fares will be no higher than $49 and Fun Fares for as low as $24. Southwest will inaugurate its service from BUR to OAK and LAS with a "cash back" offer. Customers flying from BUR to OAK may purchase a one-way ticket for $186--the same unrestricted "walk-up" coach fare charged by the other airlines in the market--and turn that ticket in for $127 in cash at the gate. This is the difference between Southwest's $59 "Anytime Fare" and the other carriers' $186 regular coach fares. For Customers flying from LAS to BUR, they can purchase a one-way ticket for $131, the same unrestricted "walk-up" coach fare charged by the other airlines in the market--and turn that ticket in for $82 in cash at the gate. The $82 is the difference between other airlines' $131 regular coach fare and Southwest's unrestricted and unlimited $49 "Anytime Fare" to BUR.

April 01, 1990

Celebrates ten years of service in OKC. Service started with six flights daily. Southwest is now the major carrier in OKC.

April 02, 1990

Celebrates ten years of service in TUL. Service started with seven flights daily.

April 03, 1990

Celebrates ten years of service in ABQ. Service started with four flights daily.

April 09, 1990

For the first quarter 1990, Southwest flew 2,325.2 million RPMs, a 5.1% increase compared with the 2,212.3 million RPMs recorded for the same period of 1989. ASMs increased 13.8% to 3,851.9 million from the first quarter 1989 level of 3,386.1 million. Load factor was 60.4% compared to 65.3% for the same period last year. With the exception of last year, the 1990 first quarter load factor was the best since 1981.

April 16, 1990

Burbank is added to our list of destinations with 16 daily flights; six daily flights to LAS and ten daily flights to OAK.

April 25, 1990

Southwest officially opens the new $15-million Corporate Headquarters Building at 2702 Love Field Drive on the west side of Love Field Airport. Kelleher cut a ribbon at the entrance to the building's spacious lobby to commemorate the occasion. Two thousand Employees and guests from the media, local businesses, and the civic community are treated to tours and refreshments throughout the day. Lockwood, Andrews & Newnam, a Houston-based architectural firm, designed the three-story, 254,000 square-foot building, and Dallas-based Austin Commercial, Inc., was the general contractor.

May 08, 1990

Signs a five-year contract with pilots. The agreement reached between the Company and SWAPA provides for increased basic compensation and benefits during the term of the agreement, with additional compensation tied directly to the profitability of the corporation, while maintaining Southwest's unique and productive trip pay system. The contract runs through August 31, 1994, and one of the cornerstones of the agreement is the continued productivity of Southwest's pilot group.

May 15, 1990

Southwest will conduct a review of advertising agencies to service its creative needs. Creative agency services are currently provided by GSD&M of Austin, which has represented Southwest since 1981. Southwest will retain Dallas-based Camelot Communications Inc. as its inhouse media agency.

May 16, 1990

Board of Directors declares a quarterly dividend of 3.5 cents per share on all shares currently issued and outstanding. This 55th consecutive quarterly dividend will be paid on June 28, 1990, to shareholders of record at the close of business on June 13, 1990.

May 23, 1990

Announces that effective with June 1 schedule, new flights will be added in many Southwest cities.

May 30, 1990

Shamu One has a brand new sibling named Shamu Two. The sleek Boeing 737-500 joins the fleet as our 100th airplane.

June 18, 1990

19th Anniversary.

July 09, 1990

In the second quarter 1990, Southwest flew 2,558.6 million RPMs compared with 2,403.6 million RPMs recorded for the same period in 1989, and increase of 6.4%. ASMs increased 9.0% to 4,109.7 million from the 1989 second quarter level of 3,771.2 million. Load factor was 62.3% compared to 63.7% for the same period last year. The 68.4% load factor for June 1989 and the 63.7% load factor for the second quarter of 1989 were the highest such figures reported by Southwest since 1985. Net income for the second quarter ended June 30, 1990, was up 22.3% to a record $23.5 million, compared to the $19.2 million earned in second quarter 1989. Revenues for second quarter 1990 increased 16.9% to $308.2 million compared to $263.6 million for the second quarter 1989. Operating expenses for the second quarter 1990 increased 13.6% to $266.9 million, or $.0649 per ASM, compared to $234.9 million, or $.0623 per ASM, for second quarter 1989.

July 16, 1990

Oakland Provisioning Base opens.

July 18, 1990

Board of Directors declares a 3-for-2 stock split of the Company's common stock; increased the quarterly dividend by 7%; and Announces its intention to purchase up to 1,500,000 shares of the Company's common stock in the open market from time to time. The 3-for-2 stock split will be distributed on August 29, 1990, to shareholders of record at the close of business on August 13, 1990. This stock split will result in an approximate 50% increase in the number of common shares outstanding as of the record date, with cash paid in lieu of fractional shares. As of July 18, before the effects of the stock split, there were 28,264,436 shares outstanding. The 56th consecutive quarterly cash dividend will be paid on September 26, 1990, to shareholders of record at the close of business on September 12, 1990. The dividend of 2.5 cents per share represents an increase of 7.1% from the previous dividend rate, after taking into account the 3-for-2 stock split.

July 25, 1990

Announces the retention GSD&M for creative advertising services. Camelot Communications, Inc., of Dallas, will continue to provide general marketing and media services.

July 30, 1990

Fun Fares from PHX to HOU, MSY, SAT, and AUS go on sale for as little as $55 one way.

July 31, 1990

Slashes already low systemwide Fun Fares by about 20 % for travel during the Labor Day holiday period. Fares are as low as $20 one way.

August 30, 1990

Announces a broad, sports-themed program tied to its umbrella sponsorship of the Southwest Conference whose members schools include: The University of Arkansas, Baylor University, University of Houston, Rice University, Southern Methodist University, The University of Texas, Texas A&M University, and Texas Tech University.

September 04, 1990

Kicks off 20th anniversary celebration with a $20 Take Along Fare being offered in conjunction with American Express Travel Related Services. For just $20 one way, a regular fare Customer can "take along" a companion to any Southwest destination, no matter how far away, when both tickets are purchased with the American Express Card.

September 07, 1990

Shamu Three is introduced.

October 01, 1990

Due to rising jet fuel prices, Southwest Employees began purchasing jet fuel at $1.10 per gallon through payroll deduction. The program is called "Fuel From The Heart."

October 02, 1990

On November 15, Southwest will begin service to RNO with six roundtrips between RNO and LAS and six roundtrips between RNO and OAK. Unrestricted fares will be $49 to OAK and $59 to LAS. These are the highest fares. Unrestricted coach fares on other airlines are $174 from RNO to the Bay Area and $135 from RNO to LAS. Fun Fares will start as low as $49 for a 21-day advance purchase fare to OAK and $39 to LAS. Also on November 15, Southwest will add new nonstop ONT-LAS service and one-stop service to RNO. Southwest will offer five daily nonstop roundtrip flights to LAS. Regular unrestricted coach fares will be $59 to LAS.

October 05, 1990

LUV Classic golf tournament is held at Bear Creek. $163,530 was donated to Ronald McDonald Houses in the following manner: DAL 50% and Ft. Worth 50%.

October 22, 1990

Introduces its "Just Plane Smart" ad campaign in PHX. Net income for the third quarter ended September 30, 1990, was down 6.2% to $23.0 million, compared to the $24.6 million earned in third quarter 1989. Revenues for third quarter 1990 increased 18.8% to $316.4 million, compared to $266.4 million for third quarter 1989. Operating expenses for the third quarter 1990 increased 19.7% to $279.7 million, or $.0657 per ASM, compared to $233.8 million, or $.0606 per ASM, for third quarter 1989.

November 01, 1990

Offers special Senior Fares starting as low as $20 in conjunction with 20th anniversary.

November 07, 1990

To celebrate our 20th anniversary, Southwest unveils Lone Star One, a Boeing 737 that pays tribute to Southwest Employees and the state of Texas.

November 14, 1990

Added ABQ/Santa Fe, BNA, RNO/Lake Tahoe to its exciting vacation package program.

November 15, 1990

Reno/Tahoe (RNO) service is inaugurated with 12 daily flights; six roundtrip flights daily each to LAS and OAK. Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding. This 57th consecutive quarterly dividend will be paid on December 20, 1990, to shareholders of record at the close of business on December 5, 1990.

November 21, 1990

Colleen Barrett is promoted to the newly created position Executive Vice President Customers. Departments reporting to Colleen in her new position will be Marketing, Special Marketing, Governmental Affairs, People (personnel), Customer Relations, Public Relations, Company Club, and Employee Communications.

December 03, 1990

Fun Fares on sale in PHX. Fun Fares will be discounted up to 40 %, with 21-day advance purchase Fun Fares starting as low as $20 one way.

December 12, 1990

Presents a gift of art to Phoenix Mayor Paul Johnson and Dutch Bertholf, City of Phoenix aviation director. A stained-glass display weighing over 500 lbs, created by Southwest District Marketing Manager Gary Holloway. It portrays TJ LUV hugging the City of Phoenix bird.

December 13, 1990

Adds four new roundtrips between SFO and SAN, almost doubling its current schedule.

December 17, 1990

Announces offering of double Company Club credits on all routes for trips taken between December 18, 1990, and March 25, 1991.

December 20, 1990

Finalizes a new $215 million revolving credit agreement. The Agent and lead lender in the agreement is Texas Commerce Bank National Association. Other participants include NCNB Texas National Bank, Bank of America National Trust and Savings Association, Bank One, Texas, NA, and First Interstate Bank of Texas, NA The agreement includes a competitive advance mechanism by which the participating banks compete against each other for the right to advance funds to Southwest by offering lower interest rates.

December 26, 1990

Announces $20 unrestricted air¬fares between LAS-RNO, PHX-SAN, and between PHX and LAX, SAN, LAS, ELP, ABQ, ONT, and OAK. Fares can be purchased through January 20, 1991, for travel between January 3 and April 5, 1991.

December 31, 1990

Southwest is the only major carrier to see its stock price close higher on the final day of 1990 than on the final day of 1989 trading.

January 07, 1991

For the fourth quarter 1990, Southwest flew 2,394.6 million RPMs, a 7.9% increase compared with the 2,218.3 million RPMs recorded for the same period of 1989. ASMs increased 10.8% to 4,189.8 million from the fourth quarter 1989 level of 3,780.1 million. The fourth quarter load factor was 57.2% compared to 58.7% for the same period last year.

January 07, 1991

For the year ended December 31, 1990, Southwest flew 9,958.9 million RPMs, compared with the 9,282.0 million RPMs recorded for the same period in 1989, an increase of 7.3%. ASMs increased 10.9% to 16,411.1 million from the year 1989 level of 14,796.7 million. The annual load factor was 60.7% compared to 62.7% for 1989.

January 08, 1991

Announces that Charles K. Zug will fill the newly-created position of National Accounts Manager.

January 14, 1991

Southwest and Chili's announce a joint program today called "Chili's Meal Deal" which offers Partner Passes on Southwest. From January 15 through February 28, Customers who buy any meal from Chili's will receive a Partner Pass valid for travel through April 30, 1991, on Southwest. The Partner Pass allows one person to fly free when traveling with a full un¬restricted fare Customer.

January 24, 1991

Announces Ginger C. Shearburn has been named Director Public Relations and Edward L. Stewart as Manager Public Relations.

January 28, 1991

Net loss for the fourth quarter ended December 31, 1990, was $4.6 million, down from the 1989 fourth quarter earnings of $8.1 million. The $12.7 million decrease in earnings is attributable to the 63.4% increase in the average jet fuel cost per gallon in fourth quarter 1990, which reduced earnings $17.1 million, after tax. Revenues for fourth quarter 1990 increased 18.0% to $301.6 million compared to $255.6 million for fourth quarter 1989. Operating expenses for fourth quarter 1990 increased 26.7% to $305.8 million, or $.0730 per available seat mile (ASM), com¬pared to $241.3 million, or $.0638 per ASM for fourth quarter 1989. Net income for the year 1990 was $47.1 million ($1.10 per share) compared to last year's record of $71.6 million ($1.58 per share), a decrease of 34.2%. Operating expenses increased 20.4% in 1990 to $1,104.9 million from $917.4 million in 1989. Revenues increased 16.9% in 1990 to $1.187 billion from $1.015 billion in 1989.

February 06, 1991

Announces $20 unrestricted airfares between PHX and ABQ, ELP, LAS, LAX, OAK, ONT, and SAN; and between LAS and RNO, SAN, or PHX. Tickets can be purchased between February 7 and February 13, 1991, for travel between February 7 and May 23, 1991.

February 13, 1991

Southwest Airlines reports that "PHX is Number One!" PHX boarded 223,793 passengers in January breaking a record throughout the airline's 31-city system.

February 14, 1991

Southwest launches "LUVGRAMS—Send Your Heart To Saudi" to support the troops involved in the Gulf War Crisis.

February 19, 1991

Oakland Cargo facility opens.

February 20, 1991

Announces $20, $40, and $50 unrestricted airfares between select markets in honor of the Company's 20th anniversary. City pairs and fares are: STL to LIT or IND, $20; Detroit to IND, $20; STL to Detroit, OKC, TUL, or HOU, $40; PHX to SAT or AUS, $50.

March 08, 1991

Invites 30 seniors, age 65 and over, to receive a one year Travel Pass at the 1991 "Go For The Gold" awards banquet at the El Paso Airport Hilton on March 12, 1991! The sweepstakes awards one senior citizen from each market Southwest serves with one year of free travel to any Southwest city.

March 14, 1991

Announces a major expansion with the construction of three new gates at Lambert Field's East Terminal in STL. Southwest, STL's second busiest carrier, will double its capacity to a total of six gates.

March 15, 1991

Announces three-day advance purchase Fun Fares on sale for as low as $25 each way. Examples of $25 one-way fares include travel DAL-HOU or STL-MDW.

March 17, 1991

Celebrates six years of service in STL. When Southwest began serving Lambert Field in 1985, the carrier offered 19 daily flights to four cities. After just six years of service, Southwest currently has 39 daily departures from STL, with nonstop service to MDW, DTW, HOU, IND, LIT, OKC, TUL, and PHX.

March 18, 1991

Announces additional daily roundtrip between RNO and OAK and additional one-stop flight between RNO and SAN beginning Apr. 22, 1991. Introduces $59 unrestricted, one-way fare for all intrastate California flights, beginning March 19, 1991. An advertising campaign titled "The California State Fare" is being launched to promote the simple fare structure. Announces service between Oakland and Los Angeles International Airport effective April 15, 1991, with ten roundtrips daily. Announces three additional daily roundtrips between OAK and SAN, one daily roundtrip between OAK and RNO, and one additional one-stop roundtrip between SAN and RNO effective April 22.

April 03, 1991

Southwest, the Dallas Parkway Hilton, and SR Texas are sponsoring the Third Annual Senior Tea Dance and Bachelor Bid on Sunday, April 28, 1991.

April 04, 1991

For the first quarter 1991, Southwest flew 2,615.2 million RPMs, 12.5% increase compared with the 2,325.2 million RPMs recorded for the same period of 1990. ASMs increased 11.8% to 4,306.5 million from the first quarter 1990 level of 3,851.9 million. The first quarter load factor was 60.7% compared to 60.4% for the same period last year.

April 11, 1991

Southwest Airlines ranks third in the 1990 Airline Quality Rating (AQR) study.

April 15, 1991

Becomes the #1 carrier at Burbank Airport after only one year of service. Southwest will celebrate its one year anniversary in Burbank on April 16. Carried 40,492 Customers out of BUR in March, making it the busiest carrier at the airport.

April 16, 1991

LAX and OAK Customers can fly free this spring on Southwest's "Fly One Way, Get One Way Free" special. Customers who fly between LAX and OAK will receive a free one-way ticket as they board the plane.

April 22, 1991

Net loss for the first quarter ended March 31, 1991 was $8.2 million ($.19 per share) compared to the net income of $5.1 million ($.12 per share) in the first quarter 1990. The decrease in earnings was principally due to slowed revenue growth and $2.0 million less in nonoperating gains, before the effects of income taxes.

April 30, 1991

Announces daily service from SMF effective on June 17, making it the 34th airport to be served by the airline. The airline will offer six daily nonstop roundtrip flights between SMF and BUR and six flights between SMF and ONT, beginning June 17. On July 25, Southwest will begin six daily nonstop roundtrips between SMF and SAN.

May 01, 1991

In PHX, Southwest recorded 161,472 local passenger boardings for April 1991, representing a 1.3% increase from April 1990's boarding figure of 159,335. Combined PHX local and transfer boardings for April included 207,127 passengers.

May 06, 1991

Southwest announces a "Kids Fly Free" promotion. Anyone 17 years old and under can fly free when accompanied by an adult paying the regular low, unrestricted fare (one child per adult).

May 15, 1991

Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding.

May 20, 1991

Announces extension of "Kids Fly Free" promotion until Aug. 12, 1991.

June 08, 1991

Announces reduction of Fun Fares between RNO and other cities the airline serves.

June 14, 1991

As part of its 20th Anniversary celebration, Southwest gives away the use of an entire aircraft. Gary M. Kusin of Dallas submitted a true and original "Texas Tale" which won the Grand Prize in a promotion in Texas Monthly magazine. His winning entry entitled him to 100 seats on a roundtrip flight to any Southwest Airlines city in Texas aboard Lone Star One, the airline's Boeing 737 painted in tribute to the Texas flag. He donated his winnings to the "I Have a Dream" foundation.

June 17, 1991

Service to Sacramento (SMF) begins with 12 daily flights. SMF is our 34th airport.

June 18, 1991

20th Anniversary. Southwest hosts simultaneous birthday parties in each of our 32 cities in celebration of our 20th anniversary. In a ceremony at our Headquarters, Herb seals a time capsule containing our memories of the past 20 years and our hopes and dreams for the next 20 years. In each of the cities we serve, the airline will be presented a proclamation declaring June 18th "Southwest Airlines Day." Each ceremony is attended by a Southwest Executive, city government officials, Southwest Employees, and special guests. Southwest, in an offer with American Express, announces it will reintroduce a $20 "Take Along Fare" in celebration of its 20th Anniversary.

June 26, 1991

Announces extension of "Kids Fly Free" promotion until Sept. 4, 1991.

July 01, 1991

Las Vegas Provisioning opens.

July 05, 1991

For the second quarter of 1991, Southwest flew 2,701.3 million RPMs compared with 2,558.6 million RPMs recorded for the same period in 1990, an increase of 5.6%. ASMs increased 10.9% to 4,555.8 from the 1990 second quarter level of 4,109.7 million. The 1991 second quarter load factor was 59.3% compared to 62.3% for the same period last year.

July 17, 1991

Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding.

July 22, 1991

Net income for the second quarter ended June 30, 1991 was 10.6 million compared to the $23.5 million earned in second quarter 1990, a decrease of 55.1%. Earnings per share were $.25 in 1991 versus $.55 in 1990, a decrease of 54.5%. The weak domestic economy has resulted in considerably weaker demand for the airline industry as a whole, which, in turn, spurred heavy fare discounting. The result for Southwest--slower than normal revenue growth, was primarily responsible for the decreases in earnings from 1990.

July 26, 1991

"Friends Fly Free" is introduced. Every full-fare Customer, age 18 or older, can take along a friend of any age absolutely free.

August 15, 1991

Commemorates the inauguration of new $59 one-way service STL-MCI with a trip 118 inner-city children will never forget. For this occasion, 59 children aged five to 12 in each city boarded inaugural $59 flights to spend an educational day in the opposite city. St. Louis "Operation Teamwork" members enjoyed hands-on exhibits at the Kansas City YMCA and Kansas City School System children made new friends from the animal world at the St. Louis Zoo. Introduces special leisure fares for military personnel and their dependents.

August 16, 1991

Sacramento Provisioning Base opens.

August 21, 1991

Announces matching of other domestic carriers who recently moved to lower fares.

September 03, 1991

Will begin site preparation by Sept. 15 on its $10 million maintenance base at PHX.

September 18, 1991

In celebration of 20 years of service in Texas, Southwest is offering Customers free admission to the State Fair of Texas. Just fly Southwest between Sept. 27 and Oct. 20, 1991; turn in your dated ticket receipt at the Fair gate; and save the regular admission price of $8.

September 23, 1991

Announces service between LAS and LAX beginning November 1, when the carrier will also add new flights between LAS and PHX.

September 30, 1991

Southwest presents a proposal to Midway Airport officials to purchase 10 gates at Midway Airport from ailing Midway Airlines.

October 01, 1991

Scores fourth monthly Triple Crown.

October 04, 1991

Fifth annual LUV Classic golf tournament at Bear Creek. $173,114 was donated to Ronald McDonald Houses in the following manner: DAL 50% and MAF 50%.

October 17, 1991

Employees gather at Love Field to give 99 soldiers arriving home from the Gulf War a flag-flying welcome as they fly in from California on Lone Star One.

October 21, 1991

Net income for the third quarter ended September 30, 1991 was down 31.7% to $15.7 million, compared to the $23.0 million earned in a notably strong third quarter 1990. Earnings per share were $.37 versus $.54 in third quarter 1990, a decrease of 31.5%. The decrease in earnings was principally caused by a decrease in operating income of 15.1% and $2.7 million less in nonoperating gains.

October 24, 1991

Announces extension its popular "Friends Fly Free" promotion until Feb. 29, 1992.

November 01, 1991

Initiates service LAS-LAX with six flights daily and an everyday low fare of $59 one-way. Introduces low "Infant Fares" for parents who book reservations for and ticket infants and toddlers between the ages of 14 days and two years to travel in FAA approved carseats.

November 08, 1991

Chicago (MDW) Line Maintenance begins operation.

November 15, 1991

Southwest announces that we will accept Midway Airlines tickets on a positive space, confirmed basis effective immediately, through November 14, 1992. When Midway Airlines ceases operations, Southwest holds an unprecedented job fair for Midway's 4,300 Employees. An on-site seminar on interviewing techniques is offered, and 3,000 interviews are held to fill 34 initial jobs along with future positions.

November 19, 1991

Announces nonstop service MDW-IND effective January 8, 1992, with three daily roundtrips.

November 20, 1991

Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding.

November 26, 1991

Rollin W. King, a founder and former president of Southwest Airlines, has been named Vice Chairman and Chief Executive of Panama Air International, S.A. The announcement was made by J. J. Vallarino, III, a founder and chairman of Panama Air International.

November 28, 1991

Announces extension of purchase and reservations dates on "Friends Fly Free" promotion until Feb. 29, 1992.

December 03, 1991

Southwest Representatives met yesterday afternoon with officials of the City of Chicago to outline the airline's growth plans at MDW through 1995. Announces nonstop service with two roundtrip daily flights SMF-LAS and MCI-LAS effective March 2, 1992.

December 05, 1991

Becomes the nation's first and only airline to be rated number one in all three major performance categories by the DOT a record-setting fifth time--an achievement no other airline has reached once.

December 16, 1991

Offers double Company Club credit for flights taken into or out of MDW.

December 23, 1991

Announces extension of purchase and reservations date on "Friends Fly Free" promotion until May 21, 1992.

December 30, 1991

Southwest and its Flight Attendant union, Transport Workers Union Local #556, reach agreement on a five-year contract effective through May 31, 1996. The previous contract became amendable on June 1, 1991, and negotiations began in April 1991.

December 31, 1991

1991 Milestones Revenue passengers: 22,669,942 Trips flown: 382,752 Fleet: 124 aircraft Employees at yearend: 9,778 Cities opened: SMF Air Transport World names Southwest "Airline of the Year" for 1991 (Feb. 92 issue) Southwest is named the top airline in Customer Satisfaction for 1991 in a report released by the Department of Transportation (DOT).

January 01, 1992

Scores fifth monthly Triple Crown.

January 07, 1992

For the fourth quarter 1991, Southwest flew 2,923.6 million RPMs, a 22.1% increase compared with the 2,394.6 million RPMs recorded for the same period of 1990. ASMs increased 14% to 4,775.3 million from the fourth quarter 1990 level of 4,189.8 million. The fourth quarter load factor was 61.2% compared to 57.2% for the same period last year. For the year ended December 31, 1991, Southwest flew 11,296.2 million RPMs, compared with the 9,958.9 million RPMs recorded for the same period in 1990, an increase of 13.4%. ASMs increased 12.7% to 18,491.0 million from the year 1990 level of 16,411.1 million. The annual load factor was 61.1% compared to 60.7% for 1990.

January 08, 1992

Announces daily service from CLE effective February 13. The announcement was made with Cleveland's Mayor Michael White at City Hall.

January 08, 1992

Initiates service MDW-IND with three flights in each direction.

January 15, 1992

Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding, at today's meeting.

January 24, 1992

Net income for the fourth quarter ended December 31, 1991 was $8.8 million, up from the fourth quarter loss of $4.6 million. Earnings per share was $.21 in fourth quarter 1991 compared to a loss per share of $.11 in fourth quarter 1990. The $13.4 million increase in earnings is primarily attributable to a 29.9% decrease in fuel and oil costs.

February 06, 1992

Southwest is named the top airline in Customer Satisfaction for 1991 in a report released today by the U.S. DOT. Among major airlines, Southwest received the fewest Customer complaints--a complaint ratio of .46 per 100,000 Customers.

February 13, 1992

Southwest sends a Valentine to Cleveland's travelers with the inauguration of service. The airline will offer six roundtrip flights daily between CLE-MDW and four roundtrips daily between CLE-STL.

February 27, 1992

Announces that subsidiary, Southwest Airlines Eurofinance N.V., had called for redemption on March 30, 1992 all of the outstanding 6-3/4% Convertible Subordinated Debentures due 1998. The redemption price is $1,000 for each $1,000 principal amount of Debentures plus accrued interest of $50.44 from July 1, 1991 (the last interest payment date) to the redemption date for each $1,000 principal amount of Debentures, for a total redemption price of $1,050.44 for each $1,000 principal amount of Debentures.

March 01, 1992

Sixth monthly Triple Crown.

March 02, 1992

Southwest Airlines starts nonstop service today with two daily roundtrip flights between both Las Vegas/Sacramento and Las Vegas/Kansas City.

March 04, 1992

"Kids Fly Free" program returns just in time for summer vacations. Anyone 17 years of age or under can fly free anywhere Southwest flies when accompanied by an adult, 18 years or older, who is paying the regular, low, unrestricted fare (one child per adult) until September 8, 1992. Announces nonstop service BUR-PHX and OAK-LAS effective June 4, 1992. Announces nonstop service IND-MSY effective June 4, 1992. Southwest will continue to offer connecting service between the two cities.

March 05, 1992

Southwest Airlines ranks second in the 1991 Airline Quality Rating (AQR) study.

March 16, 1992

Reported that February 1992 boardings in Phoenix were the highest in its 33-city system.

March 18, 1992

Announces daily service from CMH effective June 4, 1992. The announcement was made with Columbus' Mayor Greg Lashutka. Five daily nonstop flights to MDW and three daily nonstop flights to STL

March 20, 1992

"Smokin" Herb Kelleher and "Curtsy" Kurt Herwald, chairman of Stevens Aviation, compete in "Malice in Dallas," an arm wrestling bout, for the rights to the advertising slogan "Just Plane Smart." The event receives worldwide coverage and a congratulatory note from President George Bush.

March 23, 1992

AT&T announces that it has signed a three-year, $30 million contract with Southwest to provide 800 service.

March 27, 1992

Announces agreement to acquire the lease which Northwest Airlines acquired from bankrupt Midway Airlines in October 1991, covering 18 gates and ticket counter space at MDW. This gives Southwest 24 gates at MDW.

April 01, 1992

Our PHX Aircraft Appearance Department opened for business.

April 07, 1992

For the first quarter, Southwest flew 3,103.1 million RPMs, an 18.7% increase compared with the 2,615.2 million RPMs recorded for the same period of 1991. ASMs increased 14.8% to 4,944.1 million from the first quarter 1991 level of 4,306.5 million. The first quarter load factor was 62.8% compared to 60.7% for the same period last year.

April 13, 1992

Awards contract for its inflight magazine, Southwest Airlines SPIRIT, to the publisher of American Way, the magazine of American Airlines.

April 20, 1992

Southwest will add one new roundtrip daily MDW-CLE beginning July 13, 1992, as well as a daily roundtrip between MDW-MCI.

April 23, 1992

Announces "Friends Fly Free" promotion will be available during the summer months.

April 27, 1992

Income for the first quarter ended March 31, 1992, before the cumulative effect of a change in accounting principle, was $13.5 million ($.30 per share) compared to a net loss of $8.2 million ($.19 per share) in first quarter 1991. The increase in earnings was principally due to a 32.4% increase in passenger revenues accompanied by a 26.1% decrease in the average cost of jet fuel per gallon. The load factor for the first quarter was 62.8%, up 2.1 points from first quarter 1991. FUN FARES will undergo some changes designed to offer greater flexibility for Customers traveling on the airline's lowest fares. Under the new terms, Customers who are unable to use their FUN FARE tickets as originally scheduled are now allowed to use those same tickets toward the purchase of other FUN FARE tickets.

May 07, 1992

Department of Transportation (DOT) released May 1992 Air Travel Consumer Report for March and first quarter 1992 performance. Southwest had the best ontime performance, the fewest mishandled baggage reports, and the lowest number of Customer complaints of any airline, not only for the month of March but for the entire first quarter of 1992.

May 12, 1992

Chicago Reservations Center (CRC) takes its first call, becoming Southwest's fifth Reservations Center.

May 17, 1992

Southwest is the official airline for the 81st Examiner Bay to Breakers Race held in San Francisco. T.J. Luv Jet costumes are born and become a lasting symbol of our airline.

May 18, 1992

Phoenix travelers name Southwest as the top airline of choice in the fourth quarter of 1991, according to a DOT report.

May 19, 1992

New flights are added to the schedule effective July 13: STL-PHX 2 new roundtrips, STL-ABQ 1 new roundtrip, MCI-MDW 1 new roundtrip, MCI-LAS 1 new roundtrip. New nonstop service: ABQ-SAN 1 roundtrip, PHX-BUR 4 roundtrips, LAS-OAK 2 roundtrips.

May 20, 1992

Board of Directors declares a quarterly dividend of 2.5 cents per share on all shares currently issued and outstanding. The board also declared a 2-for-1 stock split of the Company's common stock and, concurrent with the stock split, increased the quarterly dividend by 12%.

May 21, 1992

Southwest is named the "Official Airline" for Fiesta Texas in SAT.

May 28, 1992

Announces a half-price sale on advance FUN FARES beginning May 29 for purchase through June 5, 1992. Travel must be completed no later than September 13, 1992. The half-price sale applies to most of the 3-day and 21-day advance purchase FUN FARES.

June 04, 1992

Columbus (CMH) service begins with five daily nonstop roundtrip flights to MDW and three daily nonstop flights to STL.

June 10, 1992

Announces selection of Reflectone, Inc. to build a new multi-million dollar Boeing 737-300 aircraft flight simulator for Training Center. The announcement was made jointly today by officials of Southwest and Tampa-based Relfectone, Inc. The new state-of-the-art simulator will be installed in Training Center by the end of 1993. This will be the third full-motion simulator used to help train Southwest pilots. Set a performance record among airlines when 94% of our flights arrived ontime in April 1992, according to the DOT June 1992 Air Travel Consumer Report for April 1992. This is the best ontime performance recorded by any airline since the DOT began tracking in 1987.

June 15, 1992

Announces lowering of fares for service OAK-LAS effective Tuesday, June 16, 1992.

June 17, 1992

SMF one year anniversary. Inaugurated service SMF-BUR, SMF-ONT with 12 daily flights.

June 18, 1992

21st Anniversary.

June 30, 1992

15th anniversary of service to ELP. The carrier began serving ELP in 1977, with six daily roundtrip flights to DAL, HOU, SAT, HRL, CRP, MAF, and LBB.

July 01, 1992

Seventh monthly Triple Crown.

July 25, 1992

Initiates service between SMF and SAN with six daily nonstop flights between the two cities.

August 01, 1992

Chicago (Midway) Pilot Base opens.

August 01, 1992

Eighth monthly Triple Crown.

August 10, 1992

Al Davis, Director Internal Audit, is named Vice President Internal Audit and Special Projects.

August 28, 1992

Announces opening of a new reservations center in Albuquerque in early 1993. Announces teaming up with Fiesta Texas and Sea World of Texas, both in SAT, to offer weekend travel package to SAT starting at $179 per person.

September 01, 1992

Ninth monthly Triple Crown.

September 04, 1992

Announces that Southwest became top carrier in LAS with its August 1992 boardings.

September 08, 1992

Best ontime performance achieved by an airline since the DOT began tracking in 1987. With 94.4% of over 1,300 daily flights arriving ontime in July, performance far exceeded the industry average of 79.8%.

September 18, 1992

LUV Classic golf tournament at Bear Creek. $229,000 was donated to Ronald McDonald Houses in the following manner: DAL 50%, TUL 25%, and CRP 25%.

September 24, 1992

"Launches" construction project to build a new reservations center in ABQ. The ground-breaking ceremonies featured New Mexico Lt. Gov. Casey Luna, Albuquerque Mayor Louis Saavedra and John Denison, Southwest's Executive Vice President Corporate Services, cutting ribbons to launch the Southwest hot air balloon.

October 01, 1992

Southwest and Claircom Communications announce the signing of an exclusive, long-term contract to provide the entire fleet with Claircom's AirOne telephone system. Installation will begin in February of 1993. We bring back special leisure fares for military personnel and their dependents, which were first introduced last year. In response to Northwest Airlines' false claim to be the first-ever Triple Crown Winner, Southwest launches our "Liar, liar. Pants on fire." ad.

October 01, 1992

Tenth monthly Triple Crown.

October 06, 1992

DOT released October 1992 Air Travel Consumer Report for August 1992 performance, and Southwest tied its own record, which was also an industry record, for the best ontime performance achieved by any airline since tracking began in 1987. 94% of flights arrived on time.

October 07, 1992

For the third quarter of 1992, Southwest flew 3,709.3 million RPMs compared with 3,056.1 million RPMs recorded for the same period in 1991, an increase of 21.4%. ASMs increased 16.9% to 5,674.5 million from the 1991 third quarter level of 4,853.4 million. The 1992 third quarter load factor was 65.4% compared to 63.0% for the same period last year.

October 09, 1992

Phoenix Maintenance Hangar opens, becoming Southwest's largest Maintenance facility–a $10 million project at PHX. When fully staffed, the center will employ 250-300 Maintenance personnel. Net income for the third quarter of 1992 was up 71.0% to $26.9 million, compared to the $15.7 million earned in third quarter 1991. Earnings per share were $.28 versus $.18 in third quarter 1991, an increase of 55.6%. The increase in earnings was principally caused by an increase in operating income of 73.1% to $53.9 million. Revenues for third quarter 1992 increased 25.9% to $447.3 million, compared to $355.3 million for third quarter 1991.

October 30, 1992

Celebrates ten years of service at SFO. At Gate 32 on Concourse B in the South Terminal of SFO, the Great Pumpkin made its annual Halloween appearance today. The 210-pound gourd was at the airport to help Southwest celebrate.

November 01, 1992

11th monthly Triple Crown.

November 05, 1992

Became the nation's first and only airline to be rated number one in all three major performance categories by the DOT for a record-setting five times in one year.

November 18, 1992

Board of Directors declares a quarterly dividend of 1.4 cents per share on all shares currently issued and outstanding. This 65th consecutive quarterly dividend will be paid on December 28, 1992, to shareholders of record at the close of business on December 7, 1992.

December 01, 1992

Southwest is honored as one of the outstanding achievers in the air cargo industry with the "Quest for Quality" award from Distribution Magazine.

December 03, 1992

DOT December 1992 Air Travel Consumer Report for October 1992 reported that Southwest has rated number one in all three major performance categories a record-setting ten times.

December 14, 1992

Southwest flies children from Chicago, Houston, and Birmingham to Nashville for a visit with Santa at the Opryland Hotel, which has been designated as the "North Pole" for the day.

December 31, 1992

1992 Milestones Revenue passengers: 27,839,284 Trips flown: 438,184 Fleet: 141 aircraft Employees at yearend: 11,397 Cities opened: CLE, CMH For the first time in the history of the DOT's Air Travel Consumer Report, Southwest tops all three major performance categories for the year, capturing the industry's first annual "Triple Crown" for our 1992 performance.

December 31, 1992

Southwest scores 1st annual Triple Crown. For the first time in the history of the DOT Air Travel Consumer Report, one carrier, Southwest, topped all three major performance categories for the year, capturing the industry's first annual "Triple Crown" for its 1992 performance.

January 04, 1993

Introduces four new nonstop flights between LAS-LAX. The additional flights make Southwest the airline with the "Most to the Coast"--the most flights LAS-LAX with 13 daily nonstops.

January 08, 1993

Celebrates four new daily flights between LAX-LAS with a gathering of 58 Elvis impersonators.

January 11, 1993

Announce that we flew 1,133.5 million revenue passenger miles (RPMs) in December 1992, a 16.9% increase over the 969.3 million RPMs flown in December 1991. ASMs increased 18.7% to 1,850.2 million from the December 1991 level of 1,559.4 million ASMs. Load factor was 61.3%, down .9 points from the 62.2% for the same period of a year ago.

January 14, 1993

Carolyn Bates, a 20-year veteran of the airline industry with broad experience in airport operations and reservations, is named Southwest's Vice President Reservations. Bates will oversee all reservations operations with a current staffing complement of more than 2,500 Reservations Employees.

January 20, 1993

Announces we will optionally redeem March 1, 1993, all $100 million aggregate principal amount outstanding of the Company's 9% Notes Due 1996, at a redemption rate price of 100% of their principal amount. Board of Directors declares a quarterly dividend of 1.4 cents per share on all shares currently issued and outstanding.

January 22, 1993

Southwest is named one of the Top Ten in a new book: The 100 Best Companies to Work For in America. The book examines exceptional workplaces and is a completely revised of the 1984 bestseller. Southwest is also recognized in five other categories: Best for Job Security; Ten Best for Opportunities; Most Strongly Unionized; Youngest Companies; and Where Fun is a Way of Life.

January 26, 1993

Net income for the fourth quarter ended December 31, 1992 was $27.2 million compared to the $8.8 million earned on fourth quarter 1991, an increase of 207.3%. Total operating revenues for fourth quarter 1992 increased 27.4% to $447.2 million compared to $350.9 million for fourth quarter 1991.

February 02, 1993

Announces daily service from SDF effective May 24, 1993 with six daily nonstops between SDF and MDW, four daily flights between SDF and STL, and one daily flight between SDF and BHM.

February 04, 1993

Announces addition of 45 roundtrip flights, including new and increased service, to schedule this spring and summer. Claircom Communications and Southwest form a partnership as the first phone system is installed on our aircraft. Southwest Airlines wins first Triple Crown Award, based on Department of Transportation statistics for the year 1992. Southwest ranked first in fewest Customer complaints, best ontime performance, and best baggage handling.

February 05, 1993

Herb announces that the Company flew 1,154.4 million RPMs in January 1993, a 21.6% increase over 949.4 million RPMs flown in January of last year. ASMs increased 14.0%.

February 08, 1993

Albuquerque Reservations Center (ARC) opens and accepts first Customer calls today. The center is expected to employ about 425 Sales Agents and 40 management and support staff by third quarter 1993. Patricia "Cookie" Poe is the Manager.

February 10, 1993

St. Louis Line Maintenance opens.

February 11, 1993

Employees dedicate a new Boeing 737-300 named Heroes of the Heart to our 81 Station Administrative Coordinators.

March 11, 1993

Vice President Al Gore and Senator Bob Krueger visit Southwest Employees to learn firsthand about our efficient operations and to see if these tips can be applied to our Government.

March 22, 1993

QIKRES is introduced at DRC. QIKRES is designed to help our Reservations Sales Agents make reservations faster and easier for our Customers.

March 24, 1993

Southwest hosts 16 children from Austin's "Believe in Me" youth group at the CGA East Austin Youth Classic, of which Southwest is a sponsor. The Southwest Celebrity Shootout included John Elway, Maury Povich, Mark Rippen, and Jack Wagner. All proceeds went to East Austin youth.

March 25, 1993

Dedicates ARC. The state governor, Bruce King, and Albuquerque Mayor Louise Savedra are among the officials in attendance. More than 190 reservations sales agents are now answering calls with "CALK-RES" already in operation.

March 27, 1993

OAK Line Maintenance officially opens.

April 01, 1993

12th monthly Triple Crown.

April 06, 1993

Herb announces that the Company flew 1,353.5 million RPMs in March 1993, 16.1% in-crease over the 1,166.1 million RPMs flown in March of last year. ASMs increased 17.3% to 2,025.3 million from the March 1992 level of 1,726.4 million. The load factor for the month was 66.8% compared to 67.5% for the same period a year ago. For the first quarter 1993, Southwest flew 3,646.5 million RPMs, a 17.5% increase compared with the 3,103.1 million RPMs recorded for the same period of 1992. ASMs increased 14.7% to 5,670.9 million from the first quarter 1992 level of 4,944.1 million. First quarter load factor was 64.3% compared to 62.8% for the same period last year.

April 07, 1993

Announces daily service from SJC effective June 1, 1993 with 11 daily nonstop roundtrips--six daily flights between SJC-BUR, five daily flights between SJC-LAS. The low unrestricted fare between SJC-BUR is $69 one-way; the fare between SJC-LAS is $79 one-way.

April 12, 1993

Robert W. Rapp is named Vice President Systems. Rapp, who was most recently Director Information Systems for Pacific Enterprises Oil Company, will be responsible for overseeing Southwest's expanding information and technology needs. Southwest Airlines ranks second in the 1992 Airline Quality Rating (AQR) study.

April 14, 1993

Donates $3,000 to aid St. Louis' homeless as part of "Southwest Hoops for the Homeless Challenge."

April 21, 1993

Income for the first quarter 1993, before the cumulative effect of accounting changes, was $22.7 million ($.24 per share) in first quarter 1992. The increase in earnings was principally due to a 21.1% increase in passenger revenues. The load factor for first quarter 1993 was 64.3%, up 1.5 points from first quarter 1992. Total operating revenues for first quarter 1993 increased 21.4% to $453.8 million compared to $373.9 million for first quarter 1992. RPMs increased 17.5% in first quarter 1993 as compared to a 14.7% increase in ASMs , resulting in a 1.5 point increase in the load factor. The passenger revenue yield per RPM increased 3.0% to $.1199 from $.1164 in first quarter 1992.

May 05, 1993

Herb announces that the Company flew 1,371.4 million RPMs in April 1993, a 22.1% increase over the 1,122.7 million RPMs flown in April of last year. ASMs increased 18.6% to 1,978.5 million from the April 1992 level of 1,667.5 million. The load factor was 69.3%, compared to 67.3% for the same period last year. For the first four months of 1993, Southwest flew 5,017.9 million RPMs, compared with 4,225.8 million RPMs recorded for the same period in 1992, an increase of 18.7%. ASMs increased 15.7% to 7,649.4 million from the year-to-date 1992 level of 6,611.7 million. Year-to-date load factor was 65.6%, compared to 63.9% for the same period last year.

May 24, 1993

Southwest celebrates new service from Louisville (SDF) with a tailgate party. Service begins with six daily nonstop roundtrips to MDW, four daily nonstop roundtrips to STL, and one daily nonstop roundtrip to BHM. SDF is our 35th city. President Bill Clinton selects Herb to serve on a 90-day Commission titled the "National Commission to Ensure A Strong Competitive Airline Industry."

May 28, 1993

Herb keeps his end of the bargain with Dallas Cowboy Michael Irvin who earned a Super Bowl ring. Because Herb promised a plane for Michael Irvin to fly Dallas youths to Cowboy spring training camp in AUS, Herb will provide a trip for kids to see their heroes in action. The special day will be July 27.

June 01, 1993

San Jose (SJC) service begins with 11 daily flights and celebrates our strong presence in California by inaugurating the use of a special brightly colored plastic boarding pass in the shape of California. A class from Randol Elementary School won the field trip of a lifetime as part of the inaugural ceremonies. Southwest Airlines receives the award Best Airline for Traveling Families from Austin Child Magazine.

June 07, 1993

Herb announces that the Company flew 1,401.9 million RPMs in May 1993, a 23.1% increase over the 1,138.9 million RPMs flown in May of last year. ASMs increased 21.6% to 2,048.3 million from the May 1992 level of 1,685.0 million ASMs. The load factor was 68.4% compared to 67.6% for the same period of a year ago.

June 08, 1993

Announces addition of 18 flights to schedule at SJC by August 13 bringing the total daily flights to 29 in SJC. The added nonstop flights include new service to LAX, ONT, and RNO as well as additional service to BUR.

June 18, 1993

22nd Anniversary.

June 22, 1993

SMF is named Provisioning Station of the Year.

July 02, 1993

Southwest officials, along with city and civic leaders, break ground for HRC. Called "Field of Dreams" because the Employees have been dreaming of a new location for months.

July 03, 1993

13th monthly Triple Crown.

July 07, 1993

Herb announces that the Company flew 1,469.7 million RPMs in June 1993, a 26.2% in-crease over the 1,165.0 million RPMs flown in June of last year. ASMs increased 15% to 2,063.0 million from the June 1992 level of 1,794.4 million. The load factor 71.2%, up 6.3 points from last year and the highest monthly load factor since August 1980. Monthly boardings were 2,908,337 passengers carried, a 23.9% increase over last year. For second quarter 1993, Southwest flew 4,243.0 million RPMs compared with 3,426.6 million RPMs recorded for the same period in 1992, an increase of 23.8%. ASMs increased 18.3% to 6,089.8 million from the 1992 second quarter level of 5,146.9 million. 1993 second quarter load factor was 69.7% compared to 66.6% for the same period last year.

July 14, 1993

Announces daily service from BWI effective September 15, 1993 with five daily flights BWI-MDW and five daily flights between BWI-CLE. The unrestricted one-way fare is $49 to CLE and $89 to MDW.

July 20, 1993

Net income for the second quarter ended June 30, 1993 was $41.9 million compared to the $23.5 million earned in the second quarter 1992, an increase of 78.4%. Total operating revenues for second quarter 1993 increased 24.9% to $520.5 million, compared to $416.8 million for the second quarter 1992.

July 21, 1993

Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding.

August 01, 1993

14th monthly Triple Crown.

August 04, 1993

Southwest, along with Fiesta Texas in San Antonio, honors 11 "High Flying Heroes" from each of the cities it serves in Texas. The heroes are as follows: Eveline Rivers (AMA), Willie Kocurek (AUS), Loyd Neal (CRP), Bob Booker (DAL), Rosa Guerrero (ELP), Harry Nigro (HRL), Thaddeus Lott, Sr. (HOU), Rose Mediano (LBB), John Younger (Midland), Charles Perry (Odessa), and Calvin Buchholtz (SAT). Southwest flew 1,559.8 million RPMs in July 1993, a 22.3% increase over the 1,275.2 million RPMs flown in July of last year. ASMs increased 12.7% to 2,148.7 million from the July 1992 level of 1,905.8 million. Load factor for the month was 72.6%, up 5.7 points from last year's load factor of 66.9%.

August 17, 1993

Announces new fares of $19 one-way between BWI-CLE and $39 one-way between BWI-MDW available for off-peak travel or through one-day advance purchase. Still offering unrestricted one-way fares between BWI-CLE of $49 and $89 between BWI-MDW.

August 25, 1993

Announces new fares of $19 one-way between CMH-MDW available seven days a week with a one-day advance purchase. The $19 fare is nonrefundable, but it is changeable at no cost. The unrestricted one-way fare between CMH-MDW is $59.

August 31, 1993

Southwest is listed as one of the 16 safest airlines in the inaugural edition of the IAPA Travel Safety Alert Newsletter. IAPA stands for International Airline Passengers Association. Southwest is among the "Safest of the World's Biggest Airlines." Size is judged by the total number of flights.

September 01, 1993

15th monthly Triple Crown.

September 07, 1993

Announces we flew 1,600.3 million RPMs in August 1993, a 20.6% increase over the 1,326.8 million RPMs flown in August of last year. ASMs increased 15.4% to 2,215.7 million from the August 1992 level of 1,920.0 million. The load factor was 72.2%, up 3.1 points from last year's load factor of 69.1%. RPMs increased 21% over the same period last year. ASMs increased 15.9% over the same time last year.

September 08, 1993

The Department of Transportation releases its report for July performance, and Southwest had the best ontime performance (95.4%) achieved by any airline since tracking began in 1987.

September 15, 1993

Southwest consolidates all flight operations in Detroit to DTW because runway improvements at Detroit City Airport (DET) were not forthcoming. The consolidation will result in the addition of ten new daily departures at DTW for a total of 16 daily departures. Southwest starts service to Baltimore, making it a coast-to-coast carrier, with eight daily flights and a baseball theme as a tribute to the All Star City. (Southwest flew 49 elementary children to CLE's Metroparks Zoo. MDW festivities included a First Family look-alike contest. CLE held a Presidential look-alike contest.)

September 23, 1993

The City of Los Angeles Department of Airports withdraws its threat to terminate the operating flights of any carrier that has failed to pay the newly enacted landing fees at LAX, pending a Court ruling on a motion for a preliminary injunction.

October 01, 1993

16th monthly Triple Crown.

October 06, 1993

Announces we flew 1,388.4 million RPMs in September 1993, a 25.4% increase over the 1,107.4 million RPMs flown in September of last year. ASMs increased 16.3% to 2,149.6 million from the September 1992 level of 1,848.8 million. The load factor was 64.6% compared to 59.9 % for the same period in 1992. Flew 4,548.5 million RPMs compared with 3,709.3 million RPMs recorded for the same time last year, an increase of 22.6%. ASMs increased 14.8% to 6,514.0 million from the 1992 third quarter level of 5,674.5 million. The 1993 third quarter load factor was 69.8% compared to 65.4% for the same period last year.

October 08, 1993

LUV Classic golf tournament at Bear Creek. $230,000 was donated to Ronald McDonald Houses in the following manner: 50% to DAL, 25% to ELP, and 25% to BNA.

October 19, 1993

Announces third quarter earnings went up 63.4%. Net income for the quarter was $43.9 million, compared to the $26.9 million earned in third quarter 1992. Revenues increased 23.9% to 554.4 million, compared to 447.3 million for the same quarter last year. RPMs increased 22.6% and ASMs increased 8.0%.

November 03, 1993

Employees help kick off the opening of the Skybridge--an overhead walkway connecting the MDW CTA Rail Station and MDW Airport.

November 04, 1993

Announces that traffic increased 22.7% to 1,518.3 million RPMs from the 1992 level of 1,237.4 million RPMs. ASMs increased 15.9% to 2,232.3 million from the October 1992 level of 1,926.2 million. Load factor was 68%, up 3.8 points from the last year's 64.2%.

November 10, 1993

Announces service with four nonstops between PHX-SJC and one nonstop between PHX-LIT beginning March 2, 1994.

November 11, 1993

We select EDS to develop a new passenger revenue system. The system will collect, track and audit all ticket sales data from travel agents and Southwest ticket counters.

November 13, 1993

Herb "Kingpin" Kelleher and a team of Southwest bowlers compete in a "Bowl-A-Rama" with the crew and cast of Wings to benefit Angel Flight. Southwest Employees raise $30,000 for the organization and Herb receives a walk-on role on Wings.

November 17, 1993

Southwest and Boeing announce that the 737-X family of jetliners, the next-generation of the 737, will proceed on the strength of Southwest's commitment for 63 jets for delivery 1997 through 2001. The schedule for delivery is planned as follows: four for delivery in Fall 1997, 16 in each of 1998 and 1999, 15 in 2000, and 12 in 2001. Board of Directors declares a quarterly dividend of 1 cent per share on all shares currently issued and outstanding.

December 01, 1993

San Jose Provisioning facility opens.

December 01, 1993

17th monthly Triple Crown.

December 03, 1993

November traffic increased 18.5% to 1,395.1 million RPMs from the 1992 level of 1,177.2 million RPMs. ASMs increased 16.0% to 2,116.4 million from the November 1992 level of 1,824.7 million. Load factor was 65.9%, up 1.4 points from last year's load factor of 64.5%.

December 13, 1993

Reaches an agreement to acquire all of the outstanding stock of Morris Air in exchange for 3,574,658 shares of Southwest common stock. The transaction will close on December 31, 1993, subject to receipt of Justice Department approval and fulfillment of all conditions precedent to closing.

December 14, 1993

Flies local children from CMH, DTW, and STL to the "North Pole" which is located in Chicago. There the kids met Santa.

December 15, 1993

Fly local children from BHM, MSY, and BNA to the "North Pole." The "North Pole" is in fact the Opryland Hotel where Santa's workshop is located. The flight monitors listed the destination as the North Pole.

December 16, 1993

Continue "North Pole" flights by flying children from HOU, TUL, HRL, and SAT to Fiesta Texas in San Antonio. The children met Santa there.

December 21, 1993

Southwest Airlines receives a Certificate of Appreciation from the College and Graduate School of Business at the University of Texas in Austin.

December 31, 1993

1993 Milestones Revenue passengers: 36,955,211 Trips flown: 546,297 Fleet: 178 aircraft Employees at yearend: 15,175 Cities opened: SDF, SJC, BWI Specialty aircraft Heroes of the Heart, Feb. 11, 1983 Southwest tops the annual Airline Quality Rating report for 1993 Air Transport World awards Southwest for "20 years of Excellence in Shorthaul Service" for 1993. Southwest scores its second annual Triple Crown for our 1993 performance.

December 31, 1993

Southwest completes the acquisition of Morris Air Corporation. The Federal Trade Commission informs both parties that the U.S. Department of Justice completed its review, and that it would not oppose the acquisition. Southwest also acquires the outstanding stock of Morris Air in exchange for approximately 3.6 million shares of Southwest's common stock. The Wall Street Journal refers to the acquisition as "one of the smartest airline moves ever."

January 01, 1994

18th monthly Triple Crown.

January 05, 1994

Flew 1,363.1 million RPMs in December 1993, a 20.3% increase over the 1,133.5 million RPMs flown in December 1992. ASMs increased 15.7% to 2,140.5 million from the December 1992 level of 1,850.2 million. The load factor for the month was 63.7%, up 2.4 points from the 61.3% for the same period of a year ago. For fourth quarter 1993, Southwest flew 4,276.5 million RPMs, a 20.5% increase compared with the 3,548.0 million RPMs recorded for the same period of 1992. ASMs increased 15.9% to 6,489.1 million from the fourth quarter level of 5,601.1 million. Fourth quarter load factor was 65.9% up from 63.3% for the same period last year. For the year ended December 31, 1993, Southwest flew 16,714.6 million RPMs, compared with 13,787.0 million for 1992, an increase of 21.2%. ASMs increased 15.9% to 24,763.8 million from the 1992 level of 21,366.6 million. The annual load factor was 67.5% compared to 64.5% for 1992.

January 17, 1994

Herb presides over the grand opening of the new location of the HRC. Over 470 Employees are expected to staff the Center by the end of the first quarter.

January 18, 1994

Southwest and McCaw Cellular's Claircom Communications unveil the world's first broadly available air-to-ground commercial fax and data service through the AirOne Communications Network. Service will be available by the end of February on all Southwest planes.

January 19, 1994

Southwest and Boeing complete a definitive contract to be the launch Customer for the next-generation 737-700 jetliner.

January 20, 1994

Board of Directors declares a quarterly dividend of 1 cent per share on all shares currently issued and outstanding.

February 01, 1994

19th monthly Triple Crown.

February 07, 1994

Southwest officially wins the industry's Triple Crown for 1993 statistics. This is the second consecutive year Southwest has won the Award.

February 08, 1994

Announces that, along with Morris, Southwest flew 1,603.8 million RPMs in January 1994, a 25.3% increase over the 1,279.5 million RPMs flown in January of last year. ASMs increased 24.9% to 2,541.6 million from January 1993 level of 2,035.6 million. The load factor for the month was 63.1%, up 0.2 points from 1993.

February 11, 1994

Morris Air announces it will discontinue service from Eugene.

February 11, 1994

Southwest offers new fares with extra savings. The fares must be purchased at least one day in advance of travel, and March 1, 1994 is the last day to purchase. Travel must be completed no later that May 24, 1994.

February 14, 1994

This year's "Heroes of the Heart" are Technical Services Department Employees.

February 17, 1994

"Southwest Spirit" and "Morris Magic" take a charter trip down the aisle at the Graceland Wedding Chapel in Las Vegas to symbolically seal the acquisition of Morris Air.

February 18, 1994

Morris Air announces it will discontinue Bullhead City/Laughlin city service effective May 2, 1994. Service to and from SJC will cease May 2, 1994, and service to and from SLC will cease on June 6, 1994. Southwest's consolidated net income for the month ended January 31, 1994, including Morris Air, was $8.8 million.

February 24, 1994

Celebrates ten years of service to LIT which began Feb. 27, 1984.

March 01, 1994

20th monthly Triple Crown.

March 02, 1994

Initiates nonstop service LIT-PHX with one roundtrip each day. The flight offers one-stop service to BUR, LAS, LAX, OAK, ONT, SAN, SFO, and SJC. Chicago (Midway) Inflight Base opens.

March 07, 1994

Southwest announces that it flew, along with Morris Air, 1,561.5 million consolidated RPMs in February 1994, a 23.6% increase over the 1,263.2 million consolidated RPMs flown in February 1993 Consolidated ASMs increased 23.3% to 2,334.9 million from the February 1993 level of 1,893.8 million. Consolidated load factor for the month was 66.9%, up .2 points from 1993. Announces service between SJC-SAN with five daily nonstop roundtrips effective April 15, 1994.

March 15, 1994

Herb is elected the 52nd president of The Wings Club, one of the world's oldest aviation organizations. He succeeds Robert H. Hood, president of the Douglas Aircraft division of McDonnell Douglas.

March 21, 1994

Announces details of plans to begin service at SNA with seven daily flights between SNA-OAK and eight daily flights between SAN-SJC effective May 26, 1994. Announces service to GEG with four daily flights to SEA, three daily flights to PDX, and one daily flight to OAK, effective June 6, 1994. Announces service to PDX with three daily flights to GEG, and four daily flights to OAK, effective June 6, 1994.

March 22, 1994

Announces addition of 26 roundtrip flights to system this summer beginning in May. Will include new service from BWI, STL, and SDF. Chicago Mayor Richard M. Daley and Herb celebrate the opening of the new MDW Flight Attendant Base.

March 23, 1994

C. Webb Crockett, a partner and director in the law firm of Fennemore Craig in Phoenix, Arizona, is elected to Board of Directors. June M. Morris, founder of Morris Air, CEO and Director of Morris Air Corporation, is elected to Board of Directors.

March 31, 1994

Fly winning teams from the Boys and Girls Clubs in MSY, CRP, SAT, DAL, and AUS to HOU to visit the Space Center. Teams of 12 children competed to build their ultimate "Rocket of the Future" with LEGO bricks.

April 06, 1994

Southwest announces that it flew, along with Morris Air, 1,876.6 million consolidated RPMs in March 1994, a 25.8% increase over the 1,492.3 million consolidated RPMs flown in March of last year. Consolidated ASMs increased 22.2% to 2,664.3 million from March 1993 level of 2,180.0. The consolidated load factor for the month was 70.4% compared to 68.5% for the same period of a year ago.

April 07, 1994

Continue construction on two new gates in the East Terminal's Concourse D of STL with the help of Mayor Freeman R. Bosley, Jr. and Airport Director Leonard L. Griggs, Jr. Mayor Bosley and Griggs each took sledgehammer swings at the wall of Concourse D.

April 12, 1994

Southwest Airlines ranks first in the 1993 Airline Quality Rating (AQR) study.

April 14, 1994

Invite 21 eight- to ten-year-old students from St. Louis' St. Joseph Institute for the Deaf to CLE to celebrate the carrier's "Official Airline" status with Sea World of Ohio. Invite 20 eight- to ten-year-old students from Baltimore's Park Elementary to CLE to celebrate the carrier's "Official Airline" status with Sea World of Ohio. Invite 20 eight- to ten-year-old students from Southeast Cleveland's Gracemount Elementary School to help celebrate the carrier's "Official Airline" status with the park.

April 21, 1994

Consolidated net income for first quarter 1994 was $41.8 million ($.28 per share) compared to first quarter 1993 net income (before the cumulative effect of accounting changes) of $24.9 million ($.17 per share). Total consolidated operating revenues for first quarter 1994 increased 24.1% to $619.4 million compared to $498.9 million for first quarter 1993.

April 25, 1994

STL is named 1993 Station of the Year recognizing its 196 STL Employees as the number one Employee team of the 39 airports Southwest served in 1993.

May 01, 1994

All Employees hired from Morris Air Reservations in Salt Lake City become official Southwest family members as we toast our newest Reservations Center (URC).

May 01, 1994

21st monthly Triple Crown.

May 02, 1994

Announces testing of two new methods of ticket distribution to the travel agency community. A limited number of Apollo travel agencies who agree to participate in the test will receive a new personal computer system with live availability displays called Southwest Travel (SouthwestT). As an alternative test, Southwest produced and delivered next-day tickets on an expedited basis to many inconvenienced Apollo agencies. Herb appears on the cover of Fortune Magazine as the question is posed "Is Herb Kelleher America's Best CEO?" Days later, our Employees send the Editor a petition with over 10,000 signatures stating "Yes!"

May 04, 1994

Announces an agreement in principle to acquire 12 additional Boeing -300s. The agreement calls for six of the aircraft to be delivered in 1995 and six in 1996.

May 06, 1994

Announces we flew, along with Morris Air, 1,740.3 million consolidated RPMs in April 1994, a 15.7% increase over the 1,504.4 million consolidated RPMs flown in April of last year. Consolidated ASMs increased 19.5% to 2,545.8 million from the April 1993 level of 2,130.2 million. Consolidated load factor was 68.4%, compared to 70.6% for same period last year.

May 07, 1994

At the annual Chili Cookoff, a group of Southwest and Morris pilots present Herb with his very own Custom Harley-Davidson Heritage Softail.

May 09, 1994

Releases "Just Plane Smart" travel tips for families traveling over the summer break.

May 13, 1994

Morris Air announces that it will discontinue its daily service to and from Anchorage effective September 7, 1994.

May 18, 1994

Announces service to TUS effective October 1994, offering eight daily flights from TUS, four to LAX, two to LAS, and two to SAN.

May 22, 1994

After being ousted from Apollo and System One reservations systems, Southwest introduces our own "CRS" (SWAT) for high volume travel agencies and overnight ticket delivery. We also negotiate a contract with American Airlines for entry into Basic SABRE.

May 23, 1994

Announces service between SMF-LAX effective Sept. 7, 1994 with five daily flights.

May 23, 1994

Arizona One, Southwest's fifth specially painted signature aircraft, is publicly rolled out at a special ceremony in PHX as a tribute to the Grand Canyon State.

May 26, 1994

Southwest launches service at John Wayne Airport (SNA) in Orange County with a "show down" between ten John Wayne sound-alikes. Service begins with 15 daily flights from SNA--seven between SAN-OAK and eight between SNA-SJC.

June 01, 1994

Las Vegas Line Maintenance opens.

June 01, 1994

22nd monthly Triple Crown.

June 06, 1994

Southwest begins service in Spokane (GEG) with eight daily flights. Celebrations include a "flying fieldtrip" for more than 30 Garry Middle School seventh-graders. Service begins in Portland (PDX) with seven daily flights. Celebrations include "flying fieldtrip" for more than 30 Capitol Hill Elementary School students. Service is launched in Seattle (SEA) with eight daily flights. Celebrations include a "flying fieldtrip" for more than 50 local fifth- and sixth-graders. Seattle Provisioning Base opens.

June 08, 1994

Southwest and Fiesta Texas honor "High Flying Heroes" from Texas at a ceremony at the musical theme park in SAT.

June 15, 1994

Announces details of plans to begin service at SLC with 41 daily departures and BOI with seven daily departures effective Oct. 4th. Announces STL-SLC service effective Oct. 4, 1994 with five daily roundtrip flights, and increased service to PHX with one additional trip. Announces plans to begin service at TUS on Oct. 4, 1994 with eight daily flights to LAX, SAN, and LAS. The unrestricted one-way fare to and from TUS on all eight flights is $59.

June 16, 1994

Announces, effective Oct. 4, 1994, published service from MDW with five daily flights to SLC, two daily flights to TUS, and one daily flight to BOI. Announces, effective Oct. 4, 1994, published service from BWI with three daily flights to SLC and one daily flight to BOI. The flights will connect at STL. Announces, effective Oct. 4, 1994, published service from several Midwest cities to the Pacific Northwest through connecting service in STL.

June 18, 1994

23rd Anniversary.

July 01, 1994

23rd monthly Triple Crown.

July 08, 1994

Launches nonstop service from Louisville's Standiford Field to BWI, as well as expanding service from Standiford to STL, MDW, and BHM.

July 27, 1994

Sets up a mock operational airline for more than 60 summer school children from the East Valley School District in GEG teach them about boarding and safety procedures.

August 02, 1994

Southwest announces it will begin Phase One testing of its new Ticketless Travel System between the cities of Houston and Corpus Christi and Dallas and Little Rock in September, primarily to the Company's frequent flyer club members and a select group of corporate travelers.

August 25, 1994

Herb and Governor Jim Guy Tucker of Arkansas announce today that the airline will build a new reservations center to employ 900 in LIT.

September 01, 1994

24th monthly Triple Crown.

September 05, 1994

To celebrate its broadcast sponsorship of Monday Night Football on ABC, Southwest offers a $25 one-way fare every Monday night for nonstop flights only beginning September 12. The fare is good for any nonstop flight beginning at 7:00 p.m. on Mondays and applies to every seat.

September 07, 1994

Announces that the Company, including Morris Air, flew 2,000.8 million consolidated RPMs in August 1994, an 8.7% increase over the 1,841.1 million consolidated RPMs flown in August of last year. Consolidated ASMs increased 12.1% to 2,812.4 million from the August 1993 level of 2,509.8 million. Consolidated load factor for the month was 71.1%, compared to 73.4% for the same period of a year ago.

September 10, 1994

More than 100 Northern California elementary students take a "flying fieldtrip" to Sea World in SAN to raise awareness for and urge Californians to volunteer for the California Coastal Commission's Coastal Cleanup Day.

September 12, 1994

Celebrating our broadcast sponsorship of Monday Night Football on ABC, Southwest offers a $25 one-way fare every Monday night on nonstop flights.

September 15, 1994

Announces addition of 15 flights in California on November 15: six between LAX-OAK; three between OAK-BUR; two between ONT-OAK; one between LAX-LAS; and three between OAK-SEA.

September 28, 1994

Offers one-day advance purchase fares with at least 50 % savings off already low every-day fares to most markets in every city Southwest serves. Brought back 21-day advance purchase FUN FARES.

October 01, 1994

Oakland Inflight Base opens as our fifth home for our Flight Attendants. Southwest Airlines receives the award for Best Airline in SR Texas.

October 04, 1994

Tucson (TUS) service begins with eight daily flights: four to LAX, two to LAS, and two to SAN. Begins service in Boise (BOI) with seven daily nonstop departures. Service begins in Salt Lake City (SLC) with 41 daily flights to 13 cities, completing the nine-month transformation of Morris Air to Southwest Airlines. Salt Lake City Provisioning Base opens.

October 06, 1994

Announces that the Company, including Morris Air, flew 1,692.7 million consolidated RPMs in September 1994, a 7.7% increase over the 1,571.2 million consolidated RPMs flown in September of last year. Consolidated ASMs increased 12.2% to 2,718.4 million from the September 1993 level of 2,422.3 million. Consolidated load factor for the month was 62.3%, compared to 64.9% for the same period of a year ago.

October 11, 1994

Announces recent fare sale will be extended through October 21. This applies to most markets in every city the airline serves.

October 13, 1994

Announces agreement to acquire five more Boeing -300's for fleet next year. The five new 737's, along with the 20 scheduled orders, brings to 25 the number of twinjets Southwest will receive from in 1995.

October 14, 1994

Employees purchase a full-page ad in USA Today as a special tribute to Herb on Boss's Day. The ad is seen by an estimated 6.5 million people. LUV Classic golf tournament at Bear Creek. $320,000 was donated to Ronald McDonald Houses in the following manner: 50% to DAL and 50% to SLC.

October 18, 1994

Senator Nicholas Petris and OAK Mayor Elihu Harris celebrate the opening of new OAK Flight Attendant base. The new base, which became operational on Oct. 1, will serve 495 Flight Attendants.

October 19, 1994

Patricia "Cookie" Poe is named LRC Manager, which will open in January 1995.

October 20, 1994

Consolidated net income for third quarter 1994 was $58.6 million ($.40 per share) compared to third quarter 1993 net income of $48.8 million ($.33 per share), an increase of 20%.

October 24, 1994

Announces fares as low as $39 one-way for travel within California beginning October 22. The $39 fare is for travel between any two cities in California with a 21-day advance purchase ticket.

October 26, 1994

Announces fare sale for travel from SDF, SLC, STL, and CLE, offering one-day advance purchase fares of at least 50% off everyday fares. Can be purchased through Nov. 15.

October 28, 1994

Currently distributing famous inflight peanut snacks with a new label: FRILLS. The airline meal in a nutshell. Sort of.

November 01, 1994

Announces increased service to 19 flights each day between LAX-LAS effective Dec. 15, 1994. Will add five daily flights between the two cities on Dec. 15 with a leased Boeing 737 acquired by Southwest. Provide air travel to the Kansas City Blades for an exhibition game at the San Jose Arena where they will take on the Minnesota Moose. As a major sponsor of the San Jose Sharks, Southwest supported this project as a benefit to Sharks ticket holders during the NHL work stoppage.

November 07, 1994

Announces that the company, including Morris Air, flew 1,869.1 million consolidated RPMs in October 1994, a 9.5% increase over the 1,706.9 million consolidated RPMs flown in October of last year.

November 08, 1994

Announces a $99 and $89 one-way fare sale for travel from SAT to 14 markets in the western half of the United States, an $89 one-way fare sale for travel to PHX, a $99 one-way fare sale for travel from HOU to 15 selected markets, a $99 or less one-way fare sale for travel from AUS to 14 selected markets, a $99 and $89 one-way fare sale for travel from STL to 15 markets in the West half of the United States, an $89 one-way fare sale for travel to SLC, and a $99 one-way fare sale for travel from MSY to 13 selected markets. Announces the recent fare sale from specific markets will be extended through Nov. 22, offering one-day advance purchase fares for at least 50 % off everyday fares. The originating cities affected are: BWI, CLE, SDF, and SLC.

November 16, 1994

Announces addition of four daily flights from SNA to PHX effective Jan. 15, 1995.

November 17, 1994

Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding. The 73rd consecutive quarterly dividend will be paid on January 3, 1995 to shareholders of record at the close of business on December 6, 1994. Announces a tentative agreement with its Pilots, represented by the SouthwestPA, for a new ten-year contract. Under the agreement, Pilots will be granted options to acquire up to approximately 1.4 million shares of the Company's stock in each year of the ten year agreement. In return, Pilots would agree to maintain pay rates at existing levels for the next five years, with guaranteed increases of 3% a year in three of the last five years of the agreement.

December 07, 1994

Announces a fare sale for travel first quarter 1995 from SLC offering advance purchase fares at a discount off everyday fares. These one-way fares--ranging from $19 to $95--are available to all markets Southwest serves from SLC. Announces that the Company, including Morris Air, flew 1,749.7 million consolidated RPMs in November 1994, an 8.7% increase over the 1,609.7 million consolidated RPMs flown in November of last year.

December 19, 1994

Announces two additional daily roundtrip departures from OAK--one to PDX and the other to GEG as of March 4, 1995.

December 28, 1994

Announces fare sale for purchase through Jan. 12, 1995 to all published destinations from nine of the cities it serves. The seven-day advance purchase fare sale is an extension of a current one to all markets Southwest serves from MDW, STL, BWI, CLE, and SLC. The same sale is being introduced for the first time in MCI, IND, SDF, and CMH.

December 31, 1994

1994 Milestones Revenue passengers: 42,742,602 Trips flown: 624,476 Fleet: 199 aircraft Employees at yearend: 16,818 Cities opened: SNA, PDX, SEA, GEG, TUS, BOI, SLC Southwest scores its third annual "Triple Crown" for our 1994 performance. Specialty Aircraft: Airzona One (May 23)

December 31, 1994

Southwest Airlines ranks 18th in D-FW Top 100 list according to the Dallas Morning News.

January 09, 1995

The Company, including Morris Air, flew 1,777.2 million consolidated RPMs in December 1994, an 11.0% increase over the 1,601.4 million consolidated RPMs flown in December 1993. Consolidated ASMs increased 15.3% to 2,861.4 million from the December 1993 level of 2,471.4 million. Consolidated load factor for the month was 62.1%, compared to 64.8% for the same period of a year ago. Announces service from OMA effective March 4, 1995 with nine daily nonstops to three cities. Announces relocation of 250-300 Pilots at new OAK Pilot Base expected to open in March.

January 13, 1995

Oklahoma Governor Frank Keating; Mayor Ronald J. Norick of Oklahoma City; John Denison, Executive Vice President Corporate Services; and William G. Thurman, M.D., Chairman of the Oklahoma City Chamber of Commerce announce a new reservations center to employ over 1,000 in OKC. Announces that Pilots, represented by SouthwestPA, have officially ratified a new ten-year contract, which had been negotiated between the Company and the SouthwestPA negotiating committee. Ratification became official after a vote of all eligible SouthwestPA members.

January 17, 1995

Announces an agreement with the SABRE computer reservations system (CRS) to begin using a new level of service for booking Southwest flights, beginning May 1. Southwest is the first to commit to using the new service called Basic Booking Request, offered by SABRE Travel Information Network (STIN). Third and fourth graders from landlocked PHX take to the high seas today in an ocean expedition seeking a peek at sea lions and gray whales. The children, from Martin Luther King Jr. Elementary in PHX, were part of Southwest's Bon Voyage celebration departing PHX this morning to SNA.

January 21, 1995

Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding.

January 24, 1995

Southwest opens our Little Rock Reservation Center (LRC) with capacity for over 900 Agents.

January 26, 1995

Consolidated net income for the year ended December 31, 1994 was $179.3 million, as compared to the corresponding 1993 amount (before the cumulative effect of accounting changes) of $154.3 million, an increase of 16.2%. Net income per share was $1.22 in 1994, as compared to $1.05 (before the cumulative effect of accounting changes) in 1993, an increase of 16.2%.

January 30, 1995

To celebrate the Forty-Niners historic fifth trip to the winner's circle in Super Bowl XXIX, Southwest offers one-way $49 fares between OAK and any of its 12 nonstop destinations.

January 31, 1995

Marking a new era in the airline industry, Southwest becomes the first major airline to offer Ticketless Travel to its Customers systemwide.

February 01, 1995

Southwest captures the industry's Triple Crown Award for its 1994 performance for the third straight year

February 07, 1995

Announces that the Company flew 1,663.4 million consolidated RPMs in January. Consolidated ASMs increased 13.3% to 2,879.1 million from the January 1994 level of 2,541.6 million. Consolidated load factor for the month was 57.8%, compared to 63.1%. Announces reduction of current flight schedule from SNA to adhere to the decrease in the airline's capacity allocation for the airport's 1995-96 access plan year, effective April 1.

February 13, 1995

Announces results of "Most Huggable" survey. Southwest Employees and Herb -- both received a few less votes than Brad Pitt. Announces new 21-day advance purchase fares for travelers in Utah available on all nonstop flights from SLC.

February 14, 1995

Flight Ops and Inflight Planning, Scheduling, and Payroll Employees are named our 1995 "Heroes of the Heart."

February 16, 1995

Announces increased flight schedule by 31 roundtrip flights in the West and Midwest when changes take effect April 15, May 4, and mid-year 1995.

March 02, 1995

Elizabeth "Libby" Pedrick Sartain is named Vice President People.

March 03, 1995

Introduces a special fare which allows Customers flying from OAK to their favorite Southwest nonstop destination to "Fly Home Free."

March 04, 1995

Omaha service begins, making it Southwest's 45th destination, with nine daily flights to three cities.

March 06, 1995

The installation and training of the Head-Up Guidance System (HUD) in our –300 and –500 aircraft begins. The system will enable our Pilots to land in as little as 700 feet of visibility. Flew 1,599.4 million consolidated RPMs in February 1995, a 2.4% increase over the 1,561.5 million consolidated RPMs flown in February of last year. Consolidated ASMs increased 13.4% to 2,647.9 million from the February 1994 level of 2,334.9 million. Consolidated load factor was 60.4%, compared to 66.9% for the same period of a year ago. Southwest Airlines is named America's most admired airline in FORTUNE's industry-specific listing of "Most Admired Companies," and finished 42nd place overall.

March 10, 1995

Southwest salutes Jack Vidal, our original VP Maintenance, by dedicating a plane in his name for recognition of 24 years of service and leadership.

March 13, 1995

Keith Taylor is named Vice President Revenue Management.

March 15, 1995

Hold an Irish-themed party today in celebration of LRC opening

March 17, 1995

Customers are now able to log on to iflyswa.com, the "Southwest Airlines Home Gate" -- a new site on the Internet's WWW which provides user-friendly access to a comprehensive route map of Southwest services. Southwest Airlines is the first major airline to post a web site.

March 21, 1995

Southwest boards its one-millionth Customer of Ticketless Travel. Phoenix Customer Gregory Doane.

March 23, 1995

Salt Lake City Line Maintenance opens.

March 29, 1995

Oakland Pilot Base opens.

March 30, 1995

SABRE travel agencies can now directly book Southwest flights without calling Reservations by using SABRE Basic Booking Request. This program also provides the ability to generate Southwest Airlines tickets. Reaffirm ten percent commission on all Southwest booked by travel agencies through 2000.

April 07, 1995

Flew 1,943.5 million consolidated RPMs in March 1995, a 3.6% increase over the 1,876.6 million consolidated RPMs flown in March 1994. Consolidated ASMs increased 12.5% to 2,996.3 million from the March 1994 level of 2,664.3 million. Consolidated load factor was 64.9%, compared to 70.4% a year ago.

April 19, 1995

Flys seventh grade students, who used their creativity in building replicas of the state Capitol, from each of its ten Texas cities. Each winning class won a trip to AUS for a visit with Governor George W. Bush and a tour of the newly renovated Capitol building.

April 21, 1995

Net income for first quarter 1995 was $11.8 million ($.08 per share), compared to $41.8 million ($.28 per share) in first quarter 1994.

April 25, 1995

Southwest Airlines ranks second in the 1994 Airline Quality Rating (AQR) study.

April 26, 1995

Announces new number for Customers to call when they need the latest flight delay and/or cancellation information at LUV because of severe weather situations during early morning hours when the Southwest Public Relations office is not open. The number is (214) 904-5559.

May 01, 1995

Opens SLC Regional People Department, the fourth such facility.

May 04, 1995

Inaugurates daily nonstop service from LIT to MDW and HOU. $69 Fun Fare to MDW, good for one-way travel, must be purchased 21 days in advance. $154 unrestricted one-way fare during peak hours, and $124 unrestricted one-way fare during off-peak hours. To HOU, the one-way Fun Fare is $47, the unrestricted peak full fare is $124 one-way, and the unrestricted off-peak full fare is $99 one-way. On its inaugural flight BHM-MDW today, Southwest and the students of Irondale Community School launched an unusual passenger on a three-month journey. Smokie The Dog will spend three months traveling across the country collecting photos and notes from the people and places he visits. Smokie, a stuffed dog, is to carry a backpack with the story of Brandon Luster, age 13, who was killed on September 26, 1994, when playing with his father's handgun.

May 05, 1995

Announces new "Family Fare" which allows one adult to purchase a full fare ticket and up to seven people traveling with that Customer pay half-price. Fare is good for travel to or from SLC on any scheduled Southwest flight.

May 07, 1995

Southwest Airlines ranks 17th in D-FW Top 100 list according to the Dallas Morning News.

May 08, 1995

Flew 1,900.2 million consolidated RPMs in April 1995, a 9.2% increase over the 1,740.3 million consolidated RPMs flown in April of last year. Consolidated ASMs increased 13.0% to 2,877.7 million from the April 1994 level of 2,545.8 million. Consolidated load factor was 66.0%, compared to 68.4% for the same period last year.

May 16, 1995

Los Angeles Provisioning Base opens.

May 18, 1995

Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding. Southwest Airlines ranks fourth among airlines in the Consumer Reports Survey by Consumer Reports.

May 31, 1995

Luke J. Gill is named Vice President Maintenance and Engineering.

June 01, 1995

25th monthly Triple Crown.

June 02, 1995

Announces "Fan Fares," honoring Windy City sports fans, to and from MDW. The 14-day advance purchase fare is good through June 22 for travel through Oct. 27.

June 05, 1995

Oklahoma Reservations Center (ORC) takes its first call today. ORC is Southwest's ninth Reservations Center, employing over 1,000 in Oklahoma City.

June 06, 1995

Flew 1.975.0 million RPMs in May 1995, a 9.0% increase over the 1,812.3 million RPMs flown in May 1994. ASMs increased 16.0% to 3,054.0 million from the May 1994 level of 2,633.2 million. Load factor was 64.7%, compared to 68.8% for same period last year.

June 16, 1995

Announces link from World Wide Web "Home Gate" to "TravelWeb®"--developed by The Hotel Industry Switch Company (THISCO), which allows Internet users to conveniently book their own airline travel and hotel accommodations.

June 18, 1995

24th Anniversary.

July 01, 1995

26th monthly Triple Crown.

July 10, 1995

Flew 2,116,8 million RPMs in June 1995, an 11.3% increase over the 1,901.9 million RPMs flown in June of last year. ASMs increased 14.4% to 2,992.2 million from the June 1994 level of 2,614.5 million. The load factor was 70.7%, compared to 72.7% a year ago.

July 13, 1995

Announces daily service to Florida effective first quarter 1996 with 26 daily flights from TPA and FLL, followed by MCO service in second quarter 1996 with 19 daily flights and increases in service to total 52 daily flights.

July 20, 1995

Celebrates the completion of the first two of 18 gates scheduled for renovation at MDW.

July 21, 1995

Announces a systemwide fare sale offering travelers 50 % off full fares. The fare promotion is good in virtually all Southwest cities, but is limited in some California and Pacific Northwest city pairs where Southwest is having a $49/$89 fare sale. Announces a fare sale for travelers within California and the Pacific Northwest. The new seven-day advance purchase fare marks some of the airline's most significant discounts available to Customers who are not able to plan as much as 21 days ahead of their travel date.

July 24, 1995

Net income for second quarter 1995 was $59.7 million ($.41 per share), compared to second quarter 1994 net income of $58.5 million ($.40 per share).

July 26, 1995

Celebrates the grand opening of ORC.

July 27, 1995

Southwest dedicates a new 737-300 is dedicated to June Morris, founder of Morris Air, today. The signature of June Morris and the Morris Air logo will grace the side of the plane's cockpit.

August 01, 1995

The Company Club, announces new preferred partnerships with Alamo, Budget, and Hertz car rental companies, allowing Members to earn Company Club credits that go towards a free ticket with every qualifying car rental at participating locations.

August 04, 1995

Celebrates new nonstop service to BWI, MCI, and MSY from BNA.

August 07, 1995

Announces that the Company flew 2,182.4 million RPMs in July 1995, a 7.8% increase over the 2,025.4 million RPMs flown in July 1994. ASMs increased 9.9% to 3,040.8 million from the July 1994 level of 2,767.8 million. Load factor was 71.8%, compared to 73.2% for the same period of a year ago.

August 11, 1995

Southwest unveils California One, a plane designed to honor our Customers and more than 2,700 Employees in California. The plane is white in color and boldly decorated with a red star and giant bear.

September 07, 1995

The Company flew 2,216.2 million RPMs in August 1995, a 10.8% increase over the 2,000.8 million RPMs flown in August 1994. ASMs increased 11.7% to 3,140.8 million from the August 1994 level of 2,812.4 million. The load factor for the month was 70.6%, compared to 71.1% for the same period of a year ago.

September 25, 1995

Southwest Airlines receives the award Best of Santa Clara Valley for being the number one airline from Metro.

September 28, 1995

A Southwest Airlines jet takes off on a special coast-to-coast mission to extend a heartfelt thank you to the countless volunteers who came to the aid of the victims of Oklahoma City's Alfred. P. Murray Federal Building bombing. Our shiny new 737 is renamed Oklahoma One for the "Thank You America" tour and temporarily dons a special ribbon-shaped decal.

October 13, 1995

LUV Classic golf tournament at Bear Creek. $325,000 was donated to Ronald McDonald Houses in the following manner: 50% to DAL, 25% to OMA, 25% to LAS, and $50,000 to HRL.

October 19, 1995

Net income for third quarter 1995 increased 15.5% to $67.7 million ($.45 per share), compared to third quarter 1994 net income of $58.6 million ($.40 per share). A Certified Emergency Evacuation Trainer (CEET) is unveiled for use in Flight Attendant safety and emergency training unique to the industry in its authenticity to a real aircraft.

October 20, 1995

Introduces Gotta Go Fares. The 21-day advance purchase fares start as low as $19 for one-way travel on Tuesday, Wednesday, and Saturday.

October 30, 1995

Camille Keith attends the first-ever White House Conference on Travel and Tourism at the invitation of President Bill Clinton. Keith is one of more than 1,700 delegates from the travel and tourism industry to attend the two-day conference in Washington, D.C.

November 06, 1995

Announces special leisure fares for military personnel and their dependents. The fares are one-way and fully refundable. No advance purchase is required and this special fare is available for travel Nov. 15, 1995 through Jan 10, 1996.

November 07, 1995

The Company flew 1,944.2 million RPMs in October 1995, a 4.0 increase over the 1,869.1 million RPMs flown in October of last year. ASMs increased 12.7% to 3,240.2 million from the October 1994 level of 2,874.6 million. The load factor was 60.0%, compared to 60.0% for the same period of a year ago.

November 16, 1995

Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding.

November 22, 1995

Reaches a contract agreement with Ramp, Operations, and Provisioning Association (ROPA). In one-day balloting organized by the association, members approved the five-year contract by a margin of three to one.

November 29, 1995

Customers traveling on the new nonstop flights between BNA and AUS, CLE, LAS and SAT beginning Dec. 1 will receive a free one-way ticket on Southwest, good to any destination the carrier flies.

November 30, 1995

Extends Gotta Go Fares. The 21-day advance purchase sale which features fares starting at $19 has increased the selection of routes available at that rate.

December 05, 1995

Ginger C. Hardage is named Vice President Public Relations and Corporate Communications and Edward L. Stewart is named Director Public Relations.

December 07, 1995

The Company flew 1,908.9 million RPMs in November 1995, a 9.1% increase over the 1,749.7 million RPMs flown in November 1994. ASMs increased 12.6% to 3,103.2 million from the November 1994 level of 2,755.1 million. The load factor for the month was 61.5%, compared to 63.5% for the same period of a year ago.

December 13, 1995

Extends the date Customers must travel by to take advantage of the deeply discounted Gotta Go Fares. As of today, the purchase deadline for Gotta Go Fares is Dec. 31, 1995 with travel by June 4, 1996.

December 27, 1995

Extends the ticketing date for Customers to take advantage of the deeply discounted Gotta Go Fares. As of today, the ticketing deadline for Gotta Go Fares is Jan. 31, 1996 with travel by June 4, 1996.

December 27, 1995

Southwest will award a free roundtrip ticket to any fare-paying passenger departing PDX or SEA between Jan. 4 and Jan. 18, 1996. To qualify for the free ticket, passengers must travel from either city at any published fare--including discounted advance-purchase fares available. Each revenue passenger will receive a free roundtrip ticket good for travel between Jan. 19 and May 22, 1996. No blackout dates apply.

December 31, 1995

1995 Milestones Revenue passengers: 44,785,573 Trips flown: 685,524 Fleet: 224 aircraft Employees at yearend: 19,933 Cities opened: OMA Southwest scores its fourth annual "Triple Crown" for our 1995 performance. Fortune lists Southwest as on of "America's Most Admired Corporations" for 1995. For the second time, Southwest tops the annual Airline Quality Rating report for our 1995 performance. Specialty Aircraft California One (Aug 11) Jack Vidal (Mar 10) and June Morris (Jul 27) —both Signature Series

December 31, 1995

Southwest Airlines ranks 434th in the Fortune 500 in Fortune Magazine.