Leadership is...
"Practicing the Golden Rule, choosing to be a positive influence, and respecting others."
--Jim Ruppel

TITLE:	Vice President Customer Relations & Rapid Rewards
JOB DESCRIPTION:	Jim is responsible for the general management of Customer Relations, Customer Advocacy, and the Customer Relations function of the Rapid Rewards program.
EXPERIENCE:	Prior to working at Southwest, Jim was employed by Case-Dunlap as an advertising specialties sales representative. At Southwest, he has served in Dallas as a provisioning agent, a ramp agent, a baggage service representative, manager of central baggage claims, and director of Customer Relations.
LENGTH OF SERVICE AT SOUTHWEST:	Started February 1978.
EDUCATION:	Jim earned a B.S. in business administration from Centenary College in 1976.
FIRST PAYING JOB:	Working as a baggage clerk for Tom Thumb Food Stores in Dallas.
PROUDEST MOMENT:	Marrying his wife, Beth.
BEST ADVICE EVER RECEIVED:	Always remember there are two sides to every story.
BEST ADVICE EVER GIVEN:	If you always err on the side of the Customer, you will never get in trouble.