Southwest Corporate Fact Sheet
Gary Kelly, Chairman of the Board, President & Chief Executive Officer
P.O. Box 36611
2702 Love Field Drive
Dallas, TX 75235
About the Company
In its 43rd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 45,000 Employees to more than 100 million Customers annually. Southwest is the nation's largest carrier in terms of originating domestic passengers boarded and operates the largest fleet of Boeing aircraft in the world to serve 96 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries via wholly owned subsidiary, AirTran Airways. Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier's performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet. The 2013 Southwest Airlines One Report™ can be found at southwest.com/citizenship.
From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic wherever the carrier serves. With Southwest Airlines, Bags Fly Free ® (first and second checked pieces of luggage, size and weight limits apply), and there are no change fees when you need to change your flight. Southwest's fleet offers leather seating and the comfort of full-size cabins, a majority of which are equipped with satellite-based WiFi connectivity, live and video-on-demand TV currently available for FREE compliments of DISH, and a new, sustainable cabin interior. Southwest acquired AirTran Airways in May 2011 and by the end of 2014 intends to complete the full integration of the AirTran network into Southwest. With 41 consecutive years of profitability, the People of Southwest and AirTran operate nearly 3,500 flights a day. Southwest Airlines' frequent flights and low fares are available online at southwest.com or by phone at 800-I-FLY-SWA.
Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities – Houston, Dallas, and San Antonio – and grew to become a major airline in 1989 when it exceeded the billion-dollar revenue mark. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003.
Southwest Airlines is now America's largest low-fare carrier, serving more Customers domestically than any other airline with a unique combination of low fares with no annoying fees, friendly Customer Service delivered by outstanding People, safe and reliable operations, and an extraordinary corporate Culture that extends into the communities we serve. Yearend financial results for 2013 marked Southwest's 41st consecutive year of profitability.
In May 2011, Southwest acquired AirTran Airways and, by the end of 2014, intends to complete the full integration of AirTran's network into Southwest.
In 2013, Southwest launched the first Southwest service to a destination outside the 48 contiguous states with service to San Juan, Puerto Rico.
In 2013, Southwest broke ground on the five-gate, international facility at Houston's William P. Hobby Airport, planned to open in late 2015.
Read more about Southwest's Company History.
Southwest Airlines operates more than 3,600 flights a day.
Nearly 45,000 People work to deliver exemplary Customer Service throughout the Southwest and AirTran systems.
Common stock is traded under the symbol "LUV" on the NYSE.
Beginning in the fourth quarter 1976, Southwest Airlines paid its first of 149 consecutive quarterly dividends to our Shareholders. In 2013, the Company returned $611 million to Shareholders through repurchases of $540 million of common stock (38 million shares) and distribution of $71 million in dividends.
2013 Financial Statistics
- Net income: $754 million
- Net income, excluding special items: $805 million
- Total revenue passengers carried: 108 million
- Total RPMs: 104 billion
- Average passenger load factor: 80.1 percent
- Total operating revenue: $17.7 billion
As of December 31, 2013, Southwest and AirTran operated 680 Boeing jets:
- In March 2012, Southwest began increasing seat capacity on the 737-700 to 143 seats with its new Evolve interior. By September 30, 2013, all Southwest 737-700s and 78 737-300s had been converted. AirTran 737-700s receive the Evolve interior when the aircraft are converted to the Southwest livery.
- On April 11, 2012, Southwest's first 737-800 began scheduled service.
- In April 2012, the AirTran 737-700 fleet began transitioning to Southwest.
- Southwest's combined fleet has an average age of approximately 11 years.
- Southwest's average aircraft trip length is 708 miles with an average duration of one hour and 59 minutes.
- Southwest aircraft fly an average of nearly six flights or about ten hours and 43 minutes per day.
- Southwest was the launch customer for the Boeing 737-700 in 1997. Southwest also was a launch customer for the Boeing 737-500 and -300 series aircraft. And, in December 2011, Southwest announced it will be the launch Customer for the Boeing 737 MAX.
- In March 2012, Southwest began retrofitting its current fleet of Boeing 737-700s with a refreshed cabin design, Evolve, which utilizes durable and environmentally responsible products to reduce waste and create weight savings onboard the aircraft, while enhancing comfort for Customers. The cabin refresh features recyclable carpet, a brighter color-scheme, and a more durable, eco-friendly, and comfortable low-profile seat that weighs less than the current seat. Planned retrofits on all Southwest -700s and 78 -300s had been completed by September 30, 2013. The -800 aircraft entering the Southwest fleet also feature Southwest's new Evolve Interior, in addition to Boeing's Sky Interior. The Boeing Sky Interior offers a quieter, more comfortable environment for Customers, with taller ceilings and more overhead bin space, improved operational security features, and ambient LED reading and ceiling lighting, which is more effective as well as energy efficient and adaptable to the mood onboard the aircraft.
- Southwest's winglet program began in 2007, and in 2010 we completed the installation of winglets on 102 Southwest Airlines 737-300 aircraft. We estimate that these winglet installations are resulting in annual fuel savings of more than six million gallons. Southwest's 737-700s and 737-800s also are equipped with winglets. Overall, winglets on aircraft in the Southwest Airlines fleet currently save roughly 54 million gallons of fuel each year.
- By the end of first quarter 2013, all Southwest -700 and -800 aircraft had been equipped with satellite-delivered broadband internet from WiFi provider, Row 44. In 2013, Southwest became the first and only carrier to offer gate-to-gate connectivity. In July 2012, Southwest began testing live television via the WiFi product and partnered with DISH to offer "TV Flies Free" in second half 2013; DISH sponsorship was recently extended through 2014. Southwest has also launched movies on demand, a new WiFi portal, and Messaging feature for iOS users.
- In January 2014, Southwest announced the order of 85 Boeing Split Scimitar Winglets for our 737-800 fleet. This order allows us to retrofit the 52 -800s that are currently in our fleet, in addition to the 33 -800s we expect to be delivered in 2014. The Split Scimitar Winglet adds new strengthened spars, aerodynamic scimitar tips, and a large ventral strake to the existing Blended Winglet. This will equate to additional fuel savings for each -800 equipped with the winglets.
- Customers may use small portable electronic devices (PEDs) in "airplane mode" from gate to gate. This means Southwest Customers may use the airline's onboard WiFi, which is available on the majority of the airline's fleet, and can stay connected from the time they step onboard a Southwest plane to the time they exit. Southwest is the only airline that offers gate-to-gate connectivity on the majority of its fleet. Customers can now enjoy free live TV compliments of DISH® and $5 movies throughout their flights with no interruptions. Customers do not need to purchase WiFi in order to access movies or TV.
Southwest and AirTran serve a combined 96 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries.
Southwest/AirTran Top Ten Airports by Departures
Reflects October 2013 Schedule
|Number of Gates||Nonstop Cities Served||Year
|Dallas (Love Field)||124||15||18||1971||-|
Customer Support & Services Centers
- Southwest Airlines currently operates six Customer Support and Services Centers: Albuquerque, Chicago, Houston, Oklahoma City, Phoenix, and San Antonio.
- AirTran Airways currently operates one Reservation Center in Atlanta.
- Southwest Airlines Customer Representatives book, on average, 45,232 reservations daily; 317,497 reservations weekly; and 1.4 million reservations monthly. Approximately 16.5 million reservations have been booked by Southwest Airlines Customer Representatives in the last 12 months.
- Southwest has served more than 1.5 billion Customers since our inception.
- Southwest has operated more than 22 million flights since our inception.
- Southwest Airlines enplaned approximately 133 million Customers during 2013, which is an average of more than 11 million onboard Customers per month.
- Southwest received 100,682 resumes and hired 1,521 new Employees in 2013.
- In 2013, Southwest served 68 million cans of soda, juices, and water; 16 million alcoholic beverages; 47 million bags of pretzels; 90 million bags of peanuts; 19 million Select-A-Snacks; and 45 million other snacks. Southwest consumed approximately 1.9 billion gallons of jet fuel in 2012.
- In 2013, Southwest moved 198 million pounds of cargo.
- In 2012, Southwest led the industry with more than 1,031 pieces of electric ground support equipment, which conserves fuel and reduces emissions.
- The shortest daily Southwest flight is between Austin (AUS) and Houston Hobby (HOU) (148 miles). The longest daily Southwest flight is between Baltimore-Washington (BWI) and Seattle (SEA)
- Southwest has 1,415 married couples. In other words, 2,830 Southwest Employees have spouses who also work for the Company.
- During 2013, 80 percent of our passenger revenues were booked via southwest.com, swabiz.com, and airtran.com.
- More than 18 million people subscribe to Southwest's weekly Click 'N Save e-mails.
- During 2013, 81 percent of Southwest Customers checked in online or at a kiosk.
- 66 percent of Fortune 500 Companies are enrolled in SWABIZ.
- Southwest was the first airline to establish a home page on the Internet. Initially, five Employees comprised Southwest's web site development team, and the site took about nine months to create.
- The "Southwest Shortcut" feature on southwest.com is the first online tool that helps Customers find the lowest fare based on availability across an entire month.
- DING!, a downloadable desktop application, available for both PC and MAC users, was introduced in February 2005 to notify Customers of exclusive hot offers. Southwest was the first airline to implement this type of tool. Additionally, a mobile version of DING!, for the iPhone®, was introduced in December 2009; Blackberry® and Android™ versions of the DING! application were released in December 2010.
- In addition to flights, Customers are able to make car, hotel, and complete vacation package reservations on southwest.com.
Southwest Airlines' Distinctions
- In 2013, Southwest's average passenger airfare was $154.72 one way, and the average passenger trip length was approximately 966 miles.
- Southwest Airlines currently files fares in more than 3,712 city-pair markets. Southwest Airlines offers nonstop service in more than 625 roundtrip markets.
- Southwest Airlines' flight completion record was 99.4 percent in 2013.
- Southwest Airlines has consistently received the lowest ratio of complaints per passengers boarded of all Major U.S. carriers that have been reporting statistics to the Department of Transportation (DOT) since September 1987, which is when the DOT began tracking Customer Satisfaction statistics and publishing its Air Travel Consumer Report.
- The airline adopted the first profitsharing plan in the U.S. airline industry in 1973.
- The airline is about 83 percent unionized.
- Southwest Airlines is a member of the FORTUNE 500.
- At Southwest Airlines, we have a passion for people—a passion to give back From the Heart in the communities where we live and work. Bringing people together, inspiring change, and making a difference in people's lives—it's all part of being a good neighbor. We give back to our communities not only with our time donations, but also by supporting global and national nonprofit organizations, championing our own Southwest Airlines giving programs, and encouraging individual Employees and community members to volunteer and advocate for the causes they believe in most.
- Southwest is one of the few U.S. companies to produce an integrated report with triple bottom line thinking that takes into account the carrier's performance and productivity, the importance of the People who work there and the communities it serves, and its commitment to efficiency and the Planet. The 2012 Southwest Airlines One Report™ can be found at southwest.com/citizenship or www.southwestonereport.com.
- Harvard University wrote the first case study on integrated reporting about Southwest Airlines and its 2009 Southwest Airlines One Report™. The case was taught for the first time in October 2010.
Southwest Airlines' Recognitions
- Named ninth Most Admired Company in the world by FORTUNE Magazine.
- Recognized as the top travel brand and fifth overall brand by The Business Journals in the American Brand Excellence Awards.
- Named as one of the Top Domestic Airlines by Travel + Leisure.
- Listed #2 on Consumer Reports' Airline Customer Satisfaction Survey.
- Received Freddie Awards for Best Loyalty Credit Card and Best Customer Service by InsideFlyer.
- Named one of the FORTUNE 500 Green Power Partners by the Environmental Protection Agency.
- Named number one in Customer Service by the 2013 Airline Quality Ratings.
- Named to G.I. Job's 2013 Top 100 Military Friendly Employers.
- Named one of the 100 Best Corporate Citizens by Corporate Responsibility magazine.
- Recognized as one of the Best Places To Work in 2014, a Glassdoor Employees' Choice Award. Named one of the National Conference on Citizenship's The Civic 50.
- Air Transport World named Southwest Airlines The "Eco-Pioneer of the Year" in 2012 for its environmentally sound business practices.
- Named #2 in JD Power Airline Ratings in low cost.
- Recognized by Chief Executive Group as one of the 2014 Best Companies for Leaders.
- Named Domestic Carrier of the year for Cargo by the Airforwarders Association.
- Received the Quest for Quality excellence in Air Cargo Award by Logistics Management magazine.