Southwest Corporate Fact Sheet
Gary Kelly, Chairman of the Board, President & Chief Executive Officer
P.O. Box 36611
2702 Love Field Drive
Dallas, TX 75235
About the Company
In its 43rd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually. Based on the most recent data available from the U.S. Department of Transportation, Southwest is the nation's largest carrier in terms of originating domestic passengers boarded. The airline also operates the largest fleet of Boeing aircraft in the world to serve 93 destinations in 40 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries. Some flights are operated by wholly owned subsidiary AirTran Airways. Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier's performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet. The 2013 Southwest Airlines One Report™ can be found at southwest.com/citizenship.
From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic wherever the carrier serves. With Southwest Airlines, Bags Fly Free ® (first and second checked pieces of luggage, size and weight limits apply), and there are no change fees (fare difference may apply) when you need to change your flight. Southwest's fleet offers leather seating and the comfort of full-size cabins, a majority of which are equipped with satellite-based WiFi connectivity over the United States, which enables live and video-on-demand TV currently available for FREE compliments of DISH, and a new, sustainable cabin interior. Southwest acquired AirTran Airways in May 2011 and by the end of 2014 intends to complete the full integration of the AirTran network into Southwest. With 41 consecutive years of profitability, the People of Southwest and AirTran operate more than 3,600 flights a day. Southwest Airlines' frequent flights and low fares are available online at southwest.com or by phone at 800-I-FLY-SWA.
Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities—Houston, Dallas, and San Antonio—and grew to become a major airline in 1989 when it exceeded the billion-dollar revenue mark. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003. In 1994, Southwest Airlines became the first major airline to offer ticketless travel. In 1996, Southwest Airlines became the first major airline to post a website with the launch of our “Home Gate” site. In 2013, Southwest launched the first Southwest service to a destination outside the 48 contiguous states with service to San Juan, Puerto Rico. In 2013, Southwest broke ground on the five-gate, international facility at Houston's William P. Hobby Airport, planned to open in late 2015. In June 2014, Southwest began its first international flights to Nassau, Bahamas; Montego Bay, Jamaica; and Aruba. Southwest will continue its international 2014 launch with service to Mexico and the Dominican Republic..
Read more about Southwest's Company History.
Southwest Airlines operates more than 3,600 flights a day.
Nearly 46,000 People work to deliver exemplary Customer Service throughout the Southwest and AirTran systems.
Common stock is traded under the symbol “LUV” on the NYSE.
Beginning in the fourth quarter 1976, Southwest Airlines paid its first of 151 consecutive quarterly dividends to our Shareholders. During the first half of 2014, the Company returned $652 million to Shareholders through repurchases of $555 million of common stock (21.6 million shares)and distribution of $97 million in dividends.
Second Quarter 2014 Financial Statistics
- Record quarterly net income: $465 million
- Record quarterly net income, excluding special items: $485 million
- Total revenue passengers carried: 29 million
- Total RPMs: 29 billion
- Average passenger load factor: 83.9 percent
- Total operating revenue: $5.0 billion
As of June 30, 2014, Southwest and AirTran operated 683 Boeing jets:
- On April 11, 2012, Southwest’s first 737-800 began scheduled service.
- In April 2012, the AirTran 737-700 fleet began transitioning to Southwest.
- Southwest’s combined fleet has an average age of approximately 11 years.
- Southwest’s average aircraft trip length is 723 miles with an average duration of one hour and 59 minutes.
- Southwest aircraft fly an average of nearly six flights or about 11 hours and 18 minutes per day.
- Southwest was the launch Customer for the Boeing 737-700 in 1997. Southwest also was a launch Customer for the Boeing 737-500 and -300 series aircraft. And, in December 2011, Southwest announced it will be the launch Customer for the Boeing 737 MAX.
- In March 2012, Southwest began retrofitting its fleet of Boeing 737-700s with a refreshed cabin design, Evolve, which utilizes durable and environmentally responsible products to reduce waste and create weight savings onboard the aircraft, while enhancing comfort for Customers. The cabin refresh features recyclable carpet, a brighter color-scheme, and a more durable, eco-friendly, and comfortable low-profile seat that weighs less than the current seat. Retrofits on all Southwest -700s and 78 -300s had been completed by September 30, 2013. AirTran 737-700s receive the Evolve interior upon conversion to the Southwest livery.
- The -800 aircraft entering the Southwest fleet also feature Southwest's new Evolve Interior, in addition to Boeing's Sky Interior. The Boeing Sky Interior offers a quieter, more comfortable environment for Customers, with taller ceilings and more overhead bin space, improved operational security features, and ambient LED reading and ceiling lighting, which is more effective as well as energy efficient and adaptable to the mood onboard the aircraft.
- Southwest’s Blended Winglet program began in 2007. All of the carrier's Boeing 737-700s and 737-800s, as well as a majority of its 737-300s, are equipped with Blended Winglets saving the company roughly 55 million gallons of fuel annually.
- In January 2014, Southwest announced the order of 85 Boeing Split Scimitar Winglets for its737-800 fleet. This order allows the retrofit of the 52 -800s that are currently in its fleet, in addition to the 33 -800s expected to be delivered in 2014. The Split Scimitar Winglet adds new strengthened spars, aerodynamic scimitar tips, and a large ventral strake to the existing Blended Winglet. By upgrading the 737-800s with Split Scimitar Winglets, annual fuel savings are estimated to increase from approximately 3.5 percent per aircraft from Blended Winglets to approximately 5 to 5.5 percent per aircraft annually.
- By the end of first quarter 2013, all Southwest -700 and -800 aircraft had been equipped with satellite-delivered broadband internet from WiFi provider, Row 44. Customers can now enjoy free live TV compliments of DISH® and $5 movies throughout their flights with no interruptions. Customers do not need to purchase WiFi in order to access movies or TV. Southwest has also launched movies on demand, a new WiFi portal, and Messaging feature for iOS users.
- In 2013, Southwest became the first and only carrier to offer gate-to-gate connectivity. Customers may use small portable electronic devices (PEDs) in "airplane mode" from gate to gate. This means Southwest Customers may use the airline's onboard WiFi, which is available on the majority of the airline's fleet, and can stay connected from the time they step onboard a Southwest plane to the time they exit.
Southwest and AirTran serve a combined 93 destinations in 40 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries.
Southwest/AirTran Top Ten Airports by Departures
Reflects June 2014 Schedule
|Number of Gates||Nonstop Cities Served||Year
|Dallas (Love Field)||126||16||17||1971||-|
Customer Support & Services Centers
- Southwest Airlines currently operates seven Customer Support and Services Centers: Albuquerque, Atlanta, Chicago, Houston, Oklahoma City, Phoenix, and San Antonio.
- Southwest Airlines Customer Representatives book, on average, 57,901 reservations daily; 406,422 reservations weekly; and 1.8 million reservations monthly. Approximately 21.1 million reservations have been booked by Southwest Airlines Customer Representatives in the last 12 months.
- Southwest has served more than 1.5 billion Customers since our inception.
- Southwest has operated more than 22 million flights since our inception.
- Southwest Airlines enplaned approximately 36 million Customers during second quarter 2014, which is an average of more than ten million onboard Customers per month.
- Southwest received 100,682 resumes and hired 1,521 new Employees in 2013.
- In 2013, Southwest served 68 million cans of soda, juices, and water; 16 million alcoholic beverages; 47 million bags of pretzels; 90 million bags of peanuts; 19 million Select-A-Snacks; and 45 million other snacks. Southwest consumed approximately 1.9 billion gallons of jet fuel in 2012.
- In 2013, Southwest moved 198 million pounds of cargo.
- The shortest daily Southwest flight is between Austin (AUS) and Houston Hobby (HOU) (148 miles). The longest daily Southwest flight is between Baltimore-Washington (BWI) and Seattle (SEA)
- Southwest has 1,388 married couples. In other words, 2,776 Southwest Employees have spouses who also work for the Company.
- During second quarter 2014, 78 percent of our passenger revenues were booked via southwest.com, swabiz.com, and airtran.com.
- More than 18 million people subscribe to Southwest’s weekly Click ‘N Save e-mails.
- During second quarter 2014, 81 percent of Southwest Customers checked in online or at a kiosk.
- 61 percent of Fortune 1,000 Companies are enrolled in SWABIZ.
- According to ComScore, year ending 2013, southwest.com is the most visited airline website and the third most searched travel site.
- Southwest was the winner of the 2013 Compuware Best of the Web Gold Award for site performance.
- According to Keynote, southwest.com was named the top site for overall Customer Experience among airlines and online travel agencies.
- Southwest was the first airline to establish a home page on the Internet. Initially, five Employees comprised Southwest’s web site development team, and the site took about nine months to create.
- The “Southwest Shortcut” feature on southwest.com is the first online tool that helps Customers find the lowest fare based on availability across an entire month.
- DING!, a downloadable desktop application, available for both PC and MAC users, was introduced in February 2005 to notify Customers of exclusive hot offers. Southwest was the first airline to implement this type of tool.
- In addition to flights, Customers are able to make car, hotel, and complete vacation package reservations on southwest.com.
- Southwest first launched an iPhone app in December 2009 with an Android app in 2011. New versions of both the mobile site and the apps were launched in 2013. In 2014, Southwest launched the capability for Customers to use a mobile boarding pass when traveling on Southwest flights.
Southwest Airlines' Distinctions
- In second quarter 2014, Southwest’s average passenger airfare was $163.00 one way, and the average passenger trip length was approximately 981 miles.
- Southwest Airlines currently files fares in more than 4,041 city-pair markets. Southwest Airlines offers nonstop service in more than 650 roundtrip markets.
- Southwest Airlines’ flight completion record is 98.3 percent YTD2014.
- Southwest Airlines has consistently received the lowest ratio of complaints per passengers boarded of all Major U.S. carriers that have been reporting statistics to the Department of Transportation (DOT) since September 1987, which is when the DOT began tracking Customer Satisfaction statistics and publishing its Air Travel Consumer Report.
- The airline adopted the first profit sharing plan in the U.S. airline industry in 1973.
- The airline is about 83 percent unionized.
- Southwest Airlines in a member of the FORTUNE 500.
- In 2013, Southwest Airlines Employees volunteered more than 144,000 hours to national and local nonprofit organizations. The value of those volunteer hours totals more than $3.2 million.
- In first quarter 2014, Southwest announced a multi-year commitment to Placemaking, a process that puts People first in the process of designing and improving public spaces. Through the Southwest Airlines Heart of the Community program, Southwest will work with pioneering non-profit Project for Public Spaces and collaborate with local community partners in cities across the country to revitalize and bring new life to public spaces.
- In July, 2014, Southwest launched LUV Seat: Repurpose with Purpose, the Company’s newest global sustainability initiative that will upcycle the used leather seat coverings from the Evolve cabin retrofit into brand new products that support local communities. Through the initiative's pilot program, the products will benefit communities in Kenya, Malawi, and the United States by providing access to employment, skills training, and livelihoods. To learn more about LUV Seat, visit www.swamedia.com/luvseat.
Southwest Airlines' Recognitions
- Named to FORTUNE Magazine’s World’s Most Admired Companies list for for 20 consecutive years.
- Recognized as the top travel brand and fifth overall brand by The Business Journals in the American Brand Excellence Awards.
- Named as one of the Top Domestic Airlines by Travel + Leisure.
- Listed #2 on Consumer Reports’ Airline Customer Satisfaction Survey.
- Received Freddie Awards for Best Loyalty Credit Card and Best Customer Service by InsideFlyer.
- Named one of the FORTUNE 500 Green Power Partners by the Environmental Protection Agency.
- Named number one in Customer Service by the 2013 Airline Quality Ratings.
- Named to G.I. Job’s 2013 Top 100 Military Friendly Employers.
- Named one of the 100 Best Corporate Citizens by Corporate Responsibility magazine.
- Recognized as one of the Best Places To work in 2014, a Glassdoor Employees’ Choice Award.
- Named one of the National Conference on Citizenship’s The Civic 50.
- Named #2 in JD Power Airline Ratings in low cost.
- Recognized by Chief Executive Group as one of the 2014 Best Companies for Leaders.
- Named Domestic Carrier of the year for Cargo by the Airforwarders Association.
- Received the Quest for Quality excellence in Air Cargo Award by Logistics Management magazine.
- Named #1 in Customer Satisfaction by the U.S. Department of Transportation for 2013.
- Recognized by Newsweek as one of America’s Greenest Companies.
- Received TripAdvisor Travelers Choice Airline of the Year award.
- Among the top airline scores for overall customer satisfaction in the airline industry in the J.D. Power 2014 North America Airline Satisfaction Study.