Southwest Corporate Fact Sheet
Gary Kelly, Chairman of the Board, President & Chief Executive Officer
P.O. Box 36611
2702 Love Field Drive
Dallas, TX 75235
About the Company
In its 42nd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers each year among 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries.
Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio and grew to become a major airline in 1989 when it exceeded the billion-dollar revenue mark. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003.
Southwest Airlines is now America's largest low-fare carrier, serving more Customers domestically than any other airline with a unique combination of low fares with no annoying fees, friendly Customer Service delivered by outstanding People, safe and reliable operations, and an extraordinary corporate Culture that extends into the communities we serve. Yearend financial results for 2012 marked Southwest's 40th consecutive year of profitability.
On May 2, 2011, Southwest acquired Orlando-based AirTran Airways and expects to complete the integration of the two airlines by 2015.
Read more about Southwest's Company History.
Southwest Airlines operates more than 3,300 flights a day.
AirTran Airways operates more than 600 flights a day.
Nearly 46,000 People work to deliver exemplary Customer Service throughout the Southwest and AirTran systems.
Common stock is traded under the symbol "LUV" on the NYSE.
Beginning in the fourth quarter 1976, Southwest Airlines paid its first of 145 consecutive quarterly dividends to our Shareholders.
2012 Financial Statistics
- Net income: $421 million
- Net income, excluding special items: $417 million
- Total revenue passengers carried: 109 million
- Total RPMs: 103 billion
- Average passenger load factor: 80.3 percent
- Total operating revenue: $17.1 billion
As of December 31, 2012, Southwest and AirTran operated 694 Boeing jets:
- In March 2012, Southwest began increasing seat capacity on the 737-700 to 143 seats. As of March 31, 2013, 328 737-700s had been converted, and all 737-700s should be completed by year end 2013, along with the 78 737-300s that will be converted.
- On April 11, 2012, Southwest’s first 737-800 began scheduled service.
- In April 2012, the AirTran 737-700 fleet began transitioning to Southwest.
- Southwest's combined fleet has an average age of approximately 11 years.
- Southwest's average aircraft trip length is 693 miles with an average duration of one hour and 56 minutes.
- Southwest aircraft fly an average of nearly six flights or about 10 hours and 29 minutes per day.
- Southwest was the launch customer for the Boeing 737-700 in 1997. Southwest also was a launch customer for the Boeing 737-500 and -300 series aircraft. And, in December 2011, announced it will be the launch Customer for the Boeing 737 MAX.
- In March 2012, Southwest began retrofitting its current fleet of Boeing 737-700s with a refreshed cabin design, Evolve, which utilizes durable and environmentally responsible products to reduce waste and create weight savings onboard the aircraft, while enhancing comfort for Customers. The cabin refresh features recyclable carpet, a brighter color-scheme, and a more durable, eco-friendly, and comfortable low-profile seat that weighs less than the current seat. We anticipate completion of the Southwest -700 and -300 Evolve retrofit to finish in 2013. The -800 aircraft entering the Southwest fleet also will feature Southwest's new Evolve Interior in addition to Boeing's Sky Interior. The Boeing Sky Interior offers a quieter, more comfortable environment for Customers with taller ceilings and more overhead bin space, improved operational security features, and ambient LED reading and ceiling lighting, which are more effective as well as energy efficient and adaptable to the mood onboard the aircraft.
- Southwest's winglet program began in 2007, and in 2010 we completed the installation of winglets on 102 of Southwest Airlines 737-300 aircraft. We estimate that these winglet installations are resulting in annual fuel savings of more than six million gallons. Southwest Airlines' fleet of 737-700 aircraft and 737-800 aircraft is also equipped with winglets. Overall, winglets on aircraft in the Southwest Airlines fleet are responsible for an estimated annual fuel savings of more than 42 million gallons.
- In late 2009, Southwest made the decision to begin installing satellite-delivered broadband from WiFi provider, Row 44, beginning with the Next-Generation Boeing 737-700 aircraft. By the end of first quarter 2013, all Southwest -700 and -800 aircraft had been equipped with WiFi. In July 2012, Southwest began testing live television via the WiFi product. It is now available on all WiFi-enabled aircraft.
Southwest and AirTran serve a combined 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries.
Southwest Airlines' Top Ten Airports by Departures
Reflects March 2013 Schedule
|Number of Gates||Nonstop Cities Served||Year Established|
|Dallas (Love Field)||131||15||17||1971|
|Los Angeles (LAX)||108||11||23||1982|
AirTran Airwaves' Top Ten Airports by Departures:
Reflects March 2013 Schedule
|Daily Departures||Number of Gates||Nonstop Cities Served||Year Established|
Customer Support & Services Centers
- Southwest Airlines currently operates six Customer Support and Services Centers in Albuquerque, Chicago, Houston, Oklahoma City, Phoenix, and San Antonio.
- AirTran Airways currently operates three Reservations Centers in Georgia: Atlanta, Carrollton, and Savannah. In May 2013, these three centers will consolidate into the Atlanta Center.
- Southwest Airlines Customer Representatives book, on average, 31,154 reservations daily; 218,679 reservations weekly; and 00.9 million reservations monthly. Approximately 11.4 million reservations have been booked by Southwest Airlines Customer Representatives in the last 12 months.
- Southwest has served more than 1.5 billion Customers since our inception.
- Southwest has operated more than 22 million flights since our inception.
- Southwest Airlines carried approximately 134 million onboard Customers during 2012; which is an average of more than 11 million onboard Customers per month.
- Southwest received 114,845 resumes and hired 22,310 new Employees in 2012. In 2012 Southwest served 63.3 million cans of soda, juices, and water; 14.1 million alcoholic beverages; 37.2 million bags of pretzels; 88.3 million bags of peanuts; 22.9 million Select-A-Snacks; and 45.5 million other snacks. Southwest consumed approximately 1.9 billion gallons of jet fuel in 2012.
- In 2012, Southwest moved 199 million pounds of cargo.
- In 2011, Southwest led the industry with more than 1,100 pieces of electric ground support equipment, which conserves fuel and reduces emissions.
- The shortest daily Southwest flight is between Austin (AUS) and Houston Hobby (HOU) (148 miles). The longest daily Southwest flight is between Baltimore-Washington (BWI) and Los Angeles (LAX) (2,329 miles).
- Southwest has 1,355 married couples. In other words, 2,710 Southwest Employees have spouses who also work for the Company.
- During first quarter 2013, 79 percent of our passenger revenues were booked via southwest.com.
- More than 17 million people subscribe to Southwest's weekly Click 'N Save e-mails.
- During first quarter 2013, 83 percent of Southwest Customers checked in online or at a kiosk.
- 66 percent of Fortune 500 Companies are enrolled in SWABIZ.
- Southwest was the first airline to establish a home page on the Internet. Initially, five Employees comprised Southwest's web site development team, and the site took about nine months to create.
- southwest.com is the most visited airline web site (ComScore, April 2012.)
- The "Southwest Shortcut" feature on southwest.com is the first online tool that helps Customers find the lowest fare based on availability across an entire month.
- DING!, a downloadable desktop application, available for both PC and MAC users, was introduced in February 2005, to notify Customers of exclusive hot offers. Southwest was the first airline to implement this type of tool. Additionally, a mobile version of DING!, for the iPhone®, was introduced in December 2009; Blackberry® and Android™ versions of the DING! application were released in December 2010. Southwest is the first airline to offer this application on all three mobile platforms.
- In addition to flights, Customers are able to make car, hotel, cruise, and complete vacation package reservations on southwest.com.
Southwest Airlines' Distinctions
- In first quarter 2013, Southwest's average passenger airfare was $152.29 one way, and the average passenger trip length was approximately 943 miles.
- Southwest Airlines currently files fares in approximately 3,300 continental U.S. city-pair markets. Southwest Airlines offers nonstop service over 500 roundtrip markets.
- Southwest Airlines' flight completion record was 99 percent in fourth quarter 2012.
- Southwest Airlines has consistently received the lowest ratio of complaints per passengers boarded of all Major U.S. carriers that have been reporting statistics to the Department of Transportation (DOT) since September 1987, which is when the DOT began tracking Customer Satisfaction statistics and publishing its Air Travel Consumer Report.
- The airline adopted the first profitsharing plan in the U.S. airline industry in 1973.
- The airline is about 82 percent unionized.
- Southwest Airlines is a member of the FORTUNE 500.
- At Southwest Airlines, we have a passion for people—a passion to give back From the Heart in the communities where we live and work. Bringing people together, inspiring change, and making a difference in people's lives—it's all part of being a good neighbor. We give back to our communities not only with our time donations, but also by supporting global and national nonprofit organizations, championing our own Southwest Airlines giving programs, and encouraging individual Employees and community members to volunteer and advocate for the causes they believe in most.
- Southwest is one of the few U.S. companies to produce an integrated report with triple bottom line thinking that takes into account the carrier's performance and productivity, the importance of the People who work there and the communities it serves, and its commitment to efficiency and the Planet. The 2011 Southwest Airlines One Report™ can be found at southwest.com/citizenship or www.southwestonereport.com.
- Harvard University wrote the first case study on integrated reporting about Southwest Airlines and its 2009 Southwest Airlines One Report™. The case was taught for the first time in October 2010.
- In October 2009, Southwest Airlines introduced the "Green Plane," a test for eco-friendly cabin materials that are recyclable and lighter weight, saving up to five pounds per seat thus saving fuel and reducing emissions. Many of these innovations are being incorporated into our new Evolve intertior.
Southwest Airlines' Recognitions
- Named seventh Most Admired Company in the world by FORTUNE Magazine
- Recognized as the top travel brand and fifth overall brand by The Business Journals in the American Brand Excellence Awards
- Named number one in Customer Service by the 2013 Airline Quality Ratings
- Recognized as one of the 2012 Green Rankings Top 500 US Companies by Newsweek.
- Named to G.I. Job's 2013 Top 100 Military Friendly Employers.
- Ranked first in America's Happiest Airlines for Holiday Travel by Forbes for the third consecutive year.
- Recognized with the Employees Choice Awards Best Place to Work 2013 by Glassdoor.com.
- Named one of the Five Most Likeable Companies of 2012 by Likeable Media.
- Named one of the National Conference on Citizenship's The Civic 50 for use of time, talent, and resources in civic engagement.
- Air Transport World named Southwest Airlines The "Eco-Pioneer of the Year" in 2012 for its environmentally sound business practices.
- Named JD Power 2012 Customer Service Champion for performance in People, Presentation, Price, Process, and Product.
- Was the top airline in IdeaWorks 2012 Switchfly Reward Seat Availability Survey as a top performer in making frequent flyer award travel available.
- Ranked first in Brandindex's 2011 US Buzz Rankings for Airlines for positive brand presence.
- Awarded Value Airline Brand of the Year for 2012 by the Harris Poll based on familiarity, quality, and purchase consideration.
- Received the top ranking by Forbes in 2012 for The Brands American Women and Men Desire Most.
- The top rated airline in Bloomberg Business Week's 2012 list of "Fifty Most Popular Employer for College Students."
- Only airline on Civilian Jobs.com's 2012 list of "Most Valuable Employers for Military."
- Ranked 16th of over 200 companies in the 2012 Temkin Loyalty Rankings measuring customers willingness to recommend, reluctance to switching, and likeliness to repurchase.
- Recognized by Chief Executive Magazine in 2012 as one of the 40 Best Companies for Leaders based on outstanding Company culture and internal professional development.
- In 2012, Southwest's Founder and Chairman Emeritus, Herb Kelleher, was named to Fortune's list of "The 12 Greatest Entrepreneurs of our Time."
- Recognized by the Temkin Group for their 2012 Best Airline Customer Experience, and Southwest subsidiary AirTran followed in second place.
- Named to Barron's 2012 list of "America's Top 500 Companies."